LT-2021-003-WSHP - Laserfiche WebLink

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Response 1: ProjecVEvent Description * Our busitress development goals for 2A21 are to regain the nromentum r.rrc lost ir-r 2020 due to Covid. Our assumption is that activilies can return to normal in 2021 and that any falloLrt lrom 2A20 will be offset by pent-up demand, so our overall goals remain largely the sanle as last year's application: (1) Mainiain and grow our large annual events for hunter/jumper, eventing, reining, reined cowhorse and rodeo disciplines. (2) Promote our new covered arena that will open in 2021 and attract additional groups, disciplines and activities that require such a facility. (3) Coniinue to attract a wide variety of other English and western horse events and non-equine activities to maximize use of the facilities. We plan to develop and implement a very ambitious, nrulti-faceted marketing plan in 2021 lo achieve these goals: 1. Develop and distribule up-to-date advertisements, promotional materrals and progress reports, including drone footage of the covered arena. 2. Continue to significantly upgrade our newdigital processing capabilities r,rfrich have been every well-received by our user community in 2020. We need to e4plore or develop more flexible solutions to serve the needs of event organizers and recreational rides, as well as support nunagement reporting. This initiative includes integration with handheld devices and introduction of digital mapping capabilities. 3. Develop and implement flexble temporary signage to improve raay-finding and use ol facilities with the new covered arena and to facilitate emergency response. 4. Create an outreach program with local businesses and organizations that will increase visitor traffic to them and promote new horse and non-equine uses of the covered arena. 2500 character lirrit List of lntended Use of Funds * $5,000 Covered arena marketing ads, flyers, video and other materials $5,000 Program or purchase software for online processing, mapping and reporting $3,500 Temporary signage that helps visitors navigate and make efficient use of changing Park facili $1,500 Outreach business development program with local business and organizations 2l Supporting Kittitas County as a tourism destination '1 . Atvay from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. The Horse Park's missiorr is to build, promote, operate and sustain the premter destination for horse activities in the Pacific Northrlest.