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Plan Framework <br />lonSrange Cornmurrily Goals Sc*lefiting Tourism <br />ln developing the tourism plan, the strategic plan committee and key stakeholders discussed several long- <br />range goals that go beyond the scope of this plan. These recommendations are important for tourism in <br />the long-term and benefit the community overall. Some of the following are addressed in other city plans <br />or are within the scope of other departments, <br />fl Downtown development. Ellensburg's downtown is a major visitor attraction as well as belng a <br />community gathering place. Efforts should continue to encourage the development of businesses and <br />amenities that serve both visitors and community. The new plaza will be a great improvement for <br />downtown. Continue to strive to create a downtown that is festive every day, not just during events. <br />2l Transportation. Ellensburg is car-dependent and this has irnplications for attracting travelers who <br />don't own cars or those traveling greater distances. Nearby destinations such as Yakima and <br />Wenatchee have air and train access. Once in Ellensburg, travelers have access to Uber, Lyft and taxi <br />service. However, the service is not always available or reliable. <br />a) Continue work to make private and eventually commercial flights possible into Bowers Field <br />Airport. <br />b) Explore bike or scooter sharing opportunities. <br />c) Expand Central Transit to visitor destinations. <br />3) lnterchange beautification and signage. Ellensburg's "front door" off l-90 reflects little of the charm <br />and character to be found in the downtown. ln addition to wayfinding signage, it would be beneficial <br />to look at the "curb appeal" of these entrances and implement a plan to make improvements, <br />4) Development of a conference center. This is a long-term goal that will require a feasibility study. <br />Growth of the rneetings tourism program will help determine the timing of this study. <br />5l Development of a large-scale recreation center. This long-term goal will require a feasibility study, <br />While it would largely benefit the community, there would be tourisrn benefits as well. <br />5) Development of a large-scale performance center. This may be done in conjunction with the rec <br />center. The community and university need a larger venue for events that is not weather-dependent. <br />Large events are a major attraction for visitors. <br />City of Eliensburg <br />Five-Year Tourism Strategic Plan <br />2019 11