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1 <br />Sports Tou ri sm: ZA22 Tactics <br />Advisory Group and Sports Tourism CoorrJinator <br />al Review dedicated staff time and determine if it merits a 1.0 FTE. {would require additionalinvestment.) <br />Website Development <br />a) Maintain and improve sports content. Add video to show top sports venues. <br />Outreach <br />a) Continue outreach, lead tracking and management. <br />b) Grow association membe.rships, looking into running anclcycling sports. Exptore American TrailRunning Association and becoming a featured ,,Traiftown.,1 <br />ci Exhibit at Pacific Northwest Youth sports Expo and evaluate other trade show opportunities. <br />SocialMedia <br />a) Create and manage separate Facebook account forsports. Develop annual social mediaeditorialplan. <br />b) lnclude organic and boosted posts, <br />c) Promote sports facility video on Facebook. <br />Publicity <br />a) lncfude unique sports angles into generaltourism story mix. <br />b) Send out end-of-year news release on sports event economic impact to the community. <br />Advertising <br />a) Assess performance of Google Search over time, lf still performing well, continue. <br />b) Add digital banner ads to be placed in sports-rerated websites such as: <br />r Washington youth Sports <br />r Washington youth Soccer <br />r Washington lnterscholasticActivities Association <br />r Sports Events Magazine (online/web) <br />r Sports planning Guide (regionally targeted) <br />E-newsletter <br />a) Maintain twice-yearly e-newsretter. consider refreshing the rook. <br />b) lf there is enough content,. incrtase frequency or devote one or two of these e-newsletters tosports other than those using the ball fields. <br />c) continue to build email list through website and contacts generated through outreach. <br />Partnerships <br />a) Continue partnerships with all local sports venues, <br />City of Illensburg <br />Five-YearTourisrn Strategic Plan 45 <br />2- <br />3 <br />4. <br />5. <br />6. <br />7 <br />8. <br />2019