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Sports Tourism:2A21- Work Outline <br />1 Advisory 6roup a*d Sports Tourism Coqrdinator <br />a) Determine if support is needed beyond connecting planners to facilities to make Ellensburg <br />more competitive as a sports event location. Consider expanded support to enha*ce or provide <br />the foltowing: {Would require additional investment.) <br />. Guided site visits and tours <br />. Local volunteer recruitment <br />r Grant programs to encourage hosting events in Ellensburg <br />' Transportation assistance (arrange for shuttles to and from hotels, etc.) <br />2. Website Developme*t <br />a) Maintain and improve sports contents. <br />b) Developing and post a Spons Event FlqnnlnE 6uide on the website. {Would require additianal <br />investment.) <br />3. Outreach <br />a) Begin proactive outreach. Make connections with and offer tours to officials from targeted <br />groups, tracking contacts in Salesforce. Track leads, contacts and field reservations, <br />b) Continue assaciation memberships. <br />c) Exhlbit at Pacific Northwest Youth Sports Expo and evaluate other trade show opportunities. <br />Develop trade show booth/materials for exhibition. <br />4. SocialMedia <br />a) Assess need/ability to manage a $eparate Facebook account for sports. <br />b) lnclude organic and boosted posts as part of overallsocial media editorial plan. <br />5. FuHicity <br />a) lnclude unique sports angles into generaltourisrn story mlx, {RC Scale Hydro Racing for <br />example.) <br />bl Send out end-oflear news release on sports event economic impact to the community. <br />6. Advertising <br />a) Google Search carnpaign {6oogle AdWords} for key words/phrases such as "sports facilities," <br />"ballfields," "practice fields" and "soccer fields," Review Year t key word performance. <br />7. Fnewsletter <br />al Maintaln twlce-yearlye-newsletter, <br />8. Fartnenhips <br />a) Continue partn€rships with all local sports venues. <br />Crty of Eilen:burg <br />Firre-Year Tourism Strategic Plan2019 44