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8" <br />Leisure Tourism: 2A24 Tactics <br />9- <br />E-newsletter <br />al Evaluate e-newsletter and determine if it should be continued. Look at number of new <br />subscribers, open rate and results of "one question" surveys' <br />b) lf kept, refresh look in keeping with advertising creative; build lisU continue surveying readers' <br />Consider sending newsletters tailored to specific interests. <br />Partnerships <br />al Explore pa*nershlp with Rodeo Assoclation to promote the 100th annlversary of the Ellensburg <br />Rodeo. {May require addiiional investrnent} <br />Ctty of €llensburg <br />Five-Yaar Tourislr'l Strategic Plan2019 38