Laserfiche WebLink
Le isu re Tou rism : 2024 Tactics <br />1,. Refresh Creatiue <br />a) Review and consider major refresh of creative based on changes in Ellensburg and the tourism <br />rnarketplace, Because the website was redesigned in 2023, there are likeb dJsign and message <br />changes that should be embraced. {May require additional inve*trnent} <br />2. Website Development <br />a) With a new website in 2023, Year 5 will be spent refining the site and making improvements, <br />3. Visitor Centers and Signage <br />a) Refresh street banners. <br />b) Take mobile visitor center to at least three regional events outside of Ellensburg. <br />c) Evaluate need for both brick and mortar VlCs based on past surveys and visitor trends. <br />3. Survey Visitors <br />a) 2,500 new visitors (emails captured within the past 2 years). Ask the same questions as in the <br />2020 survey and compare results, <br />4. SocialMedia <br />a) Re-evaluate social media program to find new opportunities and validate existing approaches. <br />Are there new opportunities with new or changing platforms? <br />b) Continue to build and implement editorialand boosting plan for best performing channels. <br />c) Host influencer campaigns if results continue to be good. <br />d) Host social media takeovers with industry partners, <br />5. Publicity <br />a) Leverage the story angles developed for the influencer campaigns. <br />b) Add to "poker hand" of media targets. <br />c) Continue e-newsletter of story ideas to travel writers. <br />6. Advertising <br />a) Evaluate advertising program and adjust, Refresh creative, <br />b) Budget and buy media early because of the politicalcampaign year. <br />7. Online Tourism Sites <br />a) Review and enhance Ellensburg,s online travel profiles. <br />b) Hold a Trip Advisor and Expedia tutorialfor local businesses/experiences, See if new sites should <br />be added to the tutorial. <br />City of Illensbuig <br />F;ve-Year Tourism Slrategic Plan <br />2019 5t