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1 <br />2. <br />4. <br />5 <br />8. <br />6. <br />Le isu re Tou rism : 2423 Tactics <br />Website Development <br />a) lf a new, unified website was not created in 202L, by 2023 it will be time to create a new <br />website for the tourism effort. New trends develop and the site will become dated. (Would <br />require additional investment.) <br />b) Ensure there is content to support any partnership work (see below) <br />Visitor Centers and Signage <br />a) Take mobile visitor center to at least three regional events outside of Ellensburg, <br />b) Use visitor experience survey information to guide improvements to visitot centers. <br />SocialMedia <br />a) Continue with editorial and boosting plan for best performing platforms, <br />b) Host two influencer carnpaigns if results continue to be good. <br />Publicity <br />a) Leverage the story angles developed for the influencer campaigns and share them with <br />traditional travel writers. <br />b) Continue adding to "poker hand" of media targets to pitch stories to <br />c) Consider a biannualor quarterly e-newsletter of story ideas to list of travel writers. <br />Advertising <br />a) Evaluate advertising program and adjust. <br />bi Likely continue: <br />. Programmatic digitalvideo, streaming video <br />r Google display and retargeting <br />. Facebookadvertising <br />r Google Search ads <br />. Experiencewa.com advertising, <br />Online Tourism Sites <br />a) Review and enhance Ellensburg's online travel profiles. <br />E-newsletter <br />a) Continue to build the email list through website, social and event registration opt-in. <br />b) Continue orie-question survey to each story, "Was this helpful?" <br />c) Evaluate frequency of newsletter. <br />Partnerships <br />a) Explore partnership with Kittitas County Museum on the 1.40th celebration of Ellensburg's <br />incorporation. {May require additional investment.} <br />City of Ellensburg <br />Five-Year Tourism Strategic Plan <br />9. <br />2Al9 35