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Leisu re Tourism : 2022 Tactics <br />9.- E-newsletter <br />a) Refresh look in keeping with advertising creative. <br />b) Continue to build the email list through website, social and event registration opt-in, <br />c) Continue one-question survey to each story, "Was this helpful?,' <br />10- Partnerships <br />a) Explore partnership with Ellensburg Downtown Association to promote completion of new <br />plaza/new lookfor downtown. This could be promotion of a singular event or simply an <br />emphasis on downtown messaging in this year's advertising and social. Explore the possibilities <br />for showing off the new heart of the city. {May require additional investment} <br />City of Illensburg <br />Five-Year Tourism Stratsgic Plan <br />10/31/2019 35