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4.2.3 Host an investmentfontm in the community. <br />The Downtowllers should collaborate to conduct an investment fonrm in the community for <br />potential investors. This forum can provide potential business owrers with a profile of the <br />market in Ellensbwg, available properties in the community, guidance on support services <br />available to potential businesses through a variety ofpadners. The event should last no longer <br />than two hours, offer refreshments, and give a brief overview of the following: <br />' Representatives of the Downtowners should present findings of this market shrdy and <br />recommendations. <br />' City staff can share the suppott services that the City of Ellensburg can provide. <br />" Ellensburg Downtown Association can discuss its prrcgram of work and assistance. <br />o Private Sector Property Owners/Commercial Real Estate Representatives should provide an <br />overyiew of the space available in Ellensburg, a brief synopsis of leasing basics, and if <br />possible, any incentives they have to promote local business. <br />o The Kittitas Cgunty Chamber of Commerce and the Eltensburg Business Development <br />Authority can provide information on the overall economy of the county, services provided <br />by each group, and resources for business start ups. <br />. The Small Business Development Center and/or a SCORE Association chapter. should <br />provide information on business plan support, start-up assistance, and additional services <br />they provide. Ideally, the otgantzations sho-uld promote a follow-up consultation day in <br />Ellensburg so attendees can sign up for appointments. <br />r Existing businesses should provide an overview oftheir personal experiences doing business <br />in downtown Ellensburg (with a focus on the positives and helpftil hints). <br />The Downtowners should leverage these parlners to help prornote the event. The goal is to reach <br />out to anyone interested in investing or starting a business in Ellensburg. <br />4.2.4 Create an investment 'tlub" for Ellensburg <br />Ellensburg should also explore a funding program that could incorporate a modest return on <br />investment for participating in an investment club for buildings and sites in the cornmunity. The <br />JOBS Act, signed into law by President Obama, requires that the SEC create some parameters <br />for this type of investing. The SEC has just released those parameters. There is also nothing to <br />preclude local investors to create a more traditional investment progam or a property renovation <br />company with the expectation that there witl be a retum on investment to the partners. In some <br />cases these operate independently of the city an in others there is a partnership strucfure to <br />implement aplan such as this. <br />It is important to understand that this funding recommendation is desigued to augment existing <br />funding options that vary from traditional bank financing to state and federal tax credits. Any <br />investment fund is best used to leverage other financial tools available for a project. <br />33