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Response 1: <br />ProjecUEvent <br />Description * <br />Gallery One requests funds to support the targeted marketing to arts audiences for <br />our events and e*ribits throughout 2020. Our methods will range from <br />broadcasting to targeted capture. <br />Methods and strategies include: <br />1. Creative distribution tactics to arts organizations and publicaiions around the <br />state that cater to arts audiences through methods such as logo placement, print <br />advertising, articles, and tabling opportunities. This bypasses the assumed <br />efficiency of social media and instead goes directly to ihe consumer AND <br />associates us with an already trusted brand (other arts organization). <br />2. Radio advertising <br />3. Support of erhibit e4censes such as travel, lodging, and art delivery epense. <br />This is capturing the spheres of influence that artists have. By exhibiting artists <br />from the region we have new access to their existing audiences. <br />4. Lease and start up fees for an online integrated ticketing system and visitor <br />tracking program. Through the integration of an effective audience capture <br />platform, ue will be able to target our message'to audiences (through methods <br />such as lp codes, purchasing habits and time of year) <br />We have three tourism audienceimarkets that rile will target: <br />1. Our target audience is self- identified arts lovers, those that have a proven <br />propensity to attend art efiibits and events but are not av\are of Gallery One. "l <br />didn't know that there was an arts center in Ellensburg too, vr,e should go check oui <br />their studio tours!" We are targeting this audience through radio and creative <br />distribution tactics with arts organizations around the state. <br />2. Our secondary audience is those wtro have a proven propensity to support <br />specific artists, the cultural tourist. "l heard this artist is showing at Gallery One, rile <br />have to stop by and see their rnarrk." The cultural tourist according to the 2018 <br />Dean Runyan report averages $200lday in spending. We are targeting this <br />audience through creative tactics to arts orgs, our visitor tracking sysiem and artist <br />engagement. <br />3. Our tertiary audience is comprised of those that are not lraveling for specific arts <br />e4ceriences but do see art as a value added experience. "We love to tasie wine <br />and I also heard that there are lots of galleries in Ellensburg." These are cultural <br />tourisls that u,ould likely listen to IWPB, attend an arts event with a friend or need <br />a secondary activity uhile iheir partner is fly-fishing or attending a sports game. We <br />reach these audiences through our tracking sysiem and NWPB. <br />2500 character linil <br />List of lntended Use of Funds* <br />Marketing with arts organizations and publications <br />Radio advertising <br />E*ribit e4cense <br />Ticketing and visitor tracking subscription <br />2l Projections of lncreased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a irip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.