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Faculty Use <br />On an annual basis, if we were to calculate how much space is occupied by free and <br />reduced -cost uses9, the Event Center does not have access to approximately $107,849.99 <br />in revenue (2017 value). <br />That $107,849.99 value reflects the amount of revenue that would have been generated if <br />the Event Center were fully booked during that time by full -price -paying events. We call <br />that lost potential revenue. This equates to an approximately 29% reduction in full rental <br />capacity. <br />That level of rental is not realistic; <br />but it does reflect the i00% capacity retail value of the Event Center for <br />those times when free or reduced -cost events are on the grounds. <br />If we accept that the numbers in the chart below reflect i00% use" of the Event Center, <br />then the free and reduced -cost uses are indicating how much reduced capacity there is for <br />full rental of the Event Center. <br />In other words, if we could rent at i00% full -price year-round, the Event Center would see <br />revenues in the $450,000,000-$500,00o range annually, rather than the $380,00o we <br />generate now. Our 2017 numbers reflect a $380,00o revenue level from full -price -paying <br />$450,000.00 <br />$400,000.00 <br />$350,000.00 <br />$300,000.00 <br />Free 4-H <br />Non -Profit Discount <br />$250,000.00 <br />Free County <br />$200,000.00 <br />- Free Special <br />$150,000.00 <br />Free Posse <br />$100,000.00�o% <br />4-H Discount <br />$ 0,000.00 <br />5 <br />. <br />'' <br />�;' <br />_ Rental Revenue <br />$0.00 <br />_.. <br />($50,000.00) <br />($100,000.00) <br />e This value does not include Fair and Rodeo <br />io These totals are based on individual space rentals per day <br />221 P age <br />