Amended LT-2020-008 - Laserfiche WebLink

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event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Wtrai tods will you use to nmsure ycxrr event's rnFct on tcurjsr* F{ease be specific and pnovide exanples. -- We track demographic information of ticket sales through the Chamber, on-line sales through ShouClif mail-order sales and our unrestricted personal./business contributions. During the 2019 Festival rrve asked ticket buyers to tell us their lp codes and their email addresses. When vr,re combined all of the available iicket information: 53% of tickets \ /ere in Kittitas County and 47o/o were out of the county (See Ef ibit A1 ). -- The respondents to the survey taken during ihe festival that reported addresses shou,red: 43% r,r,ere from Kittitas County and 57o/otNere out of the county. (See E dlibit 42) Our on-line survey at the end of the festival shotttgd similar results. -- Facebook kept track of interactions with all the ads Mile purchased with them this year. See (Eftibit B) 2500 characier linit A. b yalr pc{ecVevent year-round or is it seasoral or dalespecific? C Year Round C Seasonal G Date Specific Your sdection here shald be supported by the dates ycu provided above, in the Roiect or 6/ent lnfdnaiion section. B. \Ahat strategies will you en$cy to assure you are attracting tourists f romat lmst 50 niles away? -- Social media marketing, radio ads, brochure leafleting around Washington State, tourism ads, neuspaper ads, and online advertising and discount ticket promotions. - By developing our on-line nensletter targeting past attendees, ue hope to keep our patrons engaged in wtrat this year's festival will be offering as tivell as connecting them with other events in our area. The attendee list is derived from our point of sales during the festival as truell as what the Chamber sells, ShowClix sales and our mailing list that includes Email addresses. -- We sent 851 donation letters, of r,rrhich 536 (65%) \ /ere out of Kiititas County and of those (35%) u,ere out of Washington State. - We will be contacting a number of lodging establishments to discuss the possibility of creating value packages for those who attend the fesiival, At least four have indicated potential interest in a partnership for 2020. - We will also talk to them about what is involved is setting aside a block of rooms - One possibility is to provide lodging establishments with questionnaires prior to the festival weekend that u,ould ask their patrons if they are staying in town to attend a local event and list the things that are happening in our area the weekend -- For ihe past 18 years, JIV has provided a survey for festival attendees to fill out that asked wtrere they are from, how many nights they stayed and how they heard about the festival. This will also be included in our exit survey. {E*tibit A2). 2500 character linit