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Response 2.2:*EVtdence <br />Response 2.3: <br />Projection * <br />Response 2.3*EVrOence <br />1. We underurrite radio programs that promote Jaz throughout the year and <br />purchasing ads in the months prior to the festival, targeting our core audience and <br />blanketing most of the state. <br />2. We hope to reflne our on-line nerneletter (which is focused on past attendees) <br />3. We produce 7000 brochures and 250 posters that are distributed throughout the <br />State and mail information packets to Chambers of Commerces throughout in the <br />State. <br />4. We disiribute at least 75 of our posters to locaiions throughout the state, 30 of <br />which go to wineries in Washingion (many participate in the Wine tastings provided <br />by Gallery One and the Clymer Museum during the festival rareekend). <br />5. We developed an on-line ner,rsletter targeted to past attendees, to keep our <br />patrons engaged in what this year's festival Wll be offering as \r,ell as other events <br />in our area. <br />6. Through many of the on-line and social media ads r,re placed last year, r,r,e <br />received valuable demographic information. Combining this with the email <br />addresses from past ticket sales, we hope to direct market to this audience and <br />request feedback on their festival erperiences. (Currently the list numbers 865 <br />email addresses) <br />2500 character linit <br />3. tr fromanother country or state outside of their $ace of residence or business. <br />-- As our surveys have shown, past attendees to our festival have come from all <br />over the country and some from other parts of the lr,rcrld. We have established a <br />database of email contacts for these people. By developing an on-line neursletter <br />targeting these past atiendees, v1,e hope to keep our patrons engaged in what this <br />year's festival as vrell e4cose them other events happening in our area. <br />-- As mentioned above, r,le have a mailing list of over '1750 members, 36% (634) of <br />wtrich have addresses outside of our county and which span across the United <br />states and British Columbia. The out of county addresses are all from past <br />attendees of the Festival wtro requested to be on the list. <br />2500 character linit <br />-- Combining tickets sold through ShorirClix,plus those sold through ihe KC <br />Chamber of Commerce and at the Festival (...those that reported where they rrvere <br />visiting from) the average was 7o/o of sales rrrirere to persons from out of State. <br />- 17ok of our current mailing list also resides out of WA State <br />-- ln addition to a potential interactive component in our nevrnletter, ue should be <br />able to mine information about those i,riho accessed the email and wtrere those <br />people reside. This should help us refine our focus. <br />2500 character linit <br />Application Questions: Parl 2 <br />3lMeasuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide e>ramples. lnclude the <br />following information: <br />A. ls your projecVevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your