Amended LT-2020-004 - Laserfiche WebLink

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Future Plans*Thanks to public support at the State,County and City levels, \,ts e&ect the covered arena structure to be completed in 2020. This keystone addition will allow us io host larger events, extend ihe season'into at least March and November as \rcll as attract many activities and groups that require a covered competition space. Already there are a lot of inquiries about the arena, but organizers of large shovtn will wait to inspeci the new facility before they will commit to holding a show there. We epect that in five years the calendar and revenue generating impacts of the covered arena will be largely realized, especially if vrc are able to add more stabling and parking to accommodate the elpected demand. We have an annual business sponsorship campaign and ongoing donor solicitation. The Park will hold its forth major auction dinner gala on Mvember 9th at the the Sahalee Country Club to raise aurareness and funding for operations and capital projects. We continue to have significani volunteer support from many individuals and groups. Communication about what u,e are doing is absolutely critical io building broader interest and support. The Lodging Tax funds continue to be a major help to us in promoting the Park, the events we're offering and communicating the broader messages about howto help sustain the Park. 2500 character linit Application Questions: Part 4 6l Additional lnformation Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism. Additional lnformation We use social media as a \Ey to cosl-effectively reach our far-flung and diverse audiences. Year-to-date u,e have achieved 197,064 Facebook "Reaches", an indicator of how many times a post uas vierned by an individual at least once. We have been vrorking to address some major obstacles with our current systems. Our Customer Relationship Management (CRM) system makes it difficult to store, sort and communicate appropriately with various contacts. This system vras initially selected and utilized as a donor database, but we have much more robust operating needs in the online, digital age. For example we have many people who uant to reserve and pay for facilities online. We are in the middle of a complex project to evaluate options and implement improvements. ln addition, our website is not easy io read or navigate with a mobile device and must be overhauled to meet today's online, "on our vray'' audiences. We also are unable to satisfy visitor needs with online registrations, tickei sales and debiticredit card payment options since vtre currently can only accept cash or check for most transactions, wtrich creates many delays and turns some business ataay. Also, as the Park's 112 acre campus epands we need more informative, accurate and interactive mapping of facilities to help people understand what we have available and navigate once they are on the property. 2500 character linit Supporting Documents You nay upload any supporting docunrents such as graphs, inages, diagrans, rarketing nalerials, etc. 20l9MetricsTable-Lodge Tax.pdf 88.18K8 2019 ZipCodeMap.pdf 391.34K8 2019 Event Calendar.pdf 216.56KB You are allcrr,ved to subnit up to 3 single page (LS Letter) docunents in JFq FF or TIFF formt 7l Previous Lodging Tax Grant Information