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I(ttitas County Historical Museum <br />714F. Third Ave <br />Ellensburg, WA 98926 <br />509.925.3778 <br />www.kchm.org <br />By continuing to build on a successful model, we plan to attract a new audience that has had an <br />increased interest in the Kittitas County Historical Museum, Ellensburg, and Kittitas County. <br />Through the months of June to August 201-9, we have had a noticeable increase in visitors from <br />the Seattle-Tacoma area and the Portland area. Whether it was indicated in print or verbally, <br />we found that most of these visitors were day-trippers (-75%) with another destination, such as <br />Spokane or British Columbia. Others (-25%l were staying overnight in Ellensburg while <br />attending an event or activity and visiting the downtown. By advertising to these markets, we <br />are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri- <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />10 <br />11 <br />12 <br />13 <br />l4 <br />'t5 Fig. I Snapshot of Museum Monthly Attendance <br />Count <br />2 <br />c <br />4 <br />5 <br />I <br />7 <br />s <br />A T u ViW <br />20t8 <br />336 <br />872 <br />551 <br />598 <br />675 <br />751 <br />8'.14 <br />824 <br />803 <br />1441 <br />478 <br />380 <br />20tg <br />389 <br />326 <br />571 <br />595 <br />7U <br />745 <br />888 <br />762 <br />Torel by <br />Montlr <br />c4n8 <br />s0t4 <br />8100 <br />1,1648 <br />tlE84 <br />12193 <br />t1,s2s <br />12263 <br />9727 <br />r6698 <br />83tS <br />7616 <br />l2lu7 <br />E' <br />51 <br />6,| <br />Octobar <br />m <br />?Totals