Laserfiche WebLink
Response 3 B: <br />Measuring Results* <br />B. Wlat stratruies will ydl endoy to assure you are attracting tourists frornat least 50 niles away? <br />We currently keep a daily count of visitors, and ue compare the visitor count each <br />year to previous years to help give us an understanding ofthe success of our <br />campaigns and areas in need of improvement. The museum also has a register <br />book that shows the extent of our geographical draw and method of hearing about <br />us. We will contact those who leave their email addresses to complete a survey <br />relating to their recent visit. lnformation will include whether they stayed overnight <br />and if so, where they stayed. <br />Our social media accounts and \^iebsite also have options to track lnsights and <br />demographic data. By comparing information from past years to ihe preseni <br />campaign, it will give us an understanding of wlreiher the campaign is vr,rcrking. ln <br />reviewing the 2019 campaign, advertising the lecture series resulted in an increase <br />in attendance by 37% overall, and most had indicated they had learned about the <br />lecture online (through social media or the raebsite). Of the increased numbers, <br />15% u,ere from 50+ miles. <br />Our website also collects information wtren individuals register for the riralking tours. <br />We collect lp codes and email addresses, and send a suryey upon the completion <br />of the event. The survey includes questions about their visit including vvhere they <br />are from, if they stayed overnight in Kittitas County, and where they stayed. <br />By reviewing the data, r,re can ascertain that we are actlvely attracting tourists from <br />at least 50 miles alvay through our advertising. <br />25S characier linil