Amended LT-2020-005 - Laserfiche WebLink

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List of lntended Use of Funds* time, labor, materials for venue facility preperation, beautifi cation, & cleanup. Equipment rental for event cohesiveness, safety, and thoroughness. 2l Prolections of lncreased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Auay from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more a\ €y from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 Projection *1. Away fromtheir flace of residence or business and staying overnighl in pald acconnodatiotts; Lodging tax funds will be spent on promotional advertising/marketing services & materials ($6,000), design and printing e)penses for promotionalimarketing materials to include labor, paper, postage, staff time, and envelopes ($2,500), Operating e)eenses including dirt, gravel, labor, plywood, safety fencing, nails, spray paint, cones, etc., ($2,500), staff time to promote event, search for sponsors, and prepare for event ($1,S001, professional service to reset our bloom pavilion footing to its original staie ($1,000), professional service to set up our indoor RC track ($1,000), Contingency ($1500) We project that ChillAde will bring 3500 people into Kittitas County with approximately 180 staying in overnight accommodations. We hope that people will continue to come from as far arnay as Canada, Yorba Linda California, Maple Valley, Ephrata, Tacoma, Toppenish, and Monroe. ln 2019 our estimated attendance exceeded 2,500 people, and tivre project that this event will continue to grow next year (2020) We conducied a survey during our 2019 eveni that r,vas completed by 130 people rnihich uras approximately 1/20th of the audience and registrants. We will markeVpromote this event in stages by trvcrking with a digital marketing company in order to customize our target audience and epand our reach. We will also be print, radio, print, and direct mailing promotional materials as uell as registrations to invite previous registered attendees. We are thoughtfully considering a moonlight run the evening before our Saturday car show 2500 character linii