Laserfiche WebLink
Response 3 B: <br />Measuring Results* <br />Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />B. \ hat strategies will you endoy to assure you are aftracting tourists frornat least 50 niles away? <br />Yakima River Canyon Bird Fest is a date specific shoulder-season event. We will <br />advertise on national birding rrvebsites and through Facebook ads with a targeted <br />audience identifled as birders and bird enthusiasts from around the Pacific <br />I\UI U IWSL. <br />Our 20'18 final report shows our online targeied audience locations for <br />all ads on Facebook, Living Bird Maga2ne, and Bird Watcher's Digest (they focus <br />on Seattle area, Spokane area, Portland area, and Vancouver BC area). <br />All our advertising will followthe required guidelines for branding as <br />specified in the grant. <br />KEEIlls website and FB pages and social media will identify funders and sponsors <br />with appropriate recognition. <br />Further ue will identify affinity events happening during the same time of year in <br />Kittitas County as a rdiay to identify opportunities to extend stays before and after <br />the event. <br />2500 character linit <br />C \Aftat strategies will you use to assist in narketing all of Kittitas Oounty as a tourist destination with yarr <br />evenVproject f unding request? <br />Traveling to Kittitas County in the spring is one of the best times to visit our area. <br />We will follow the rules of the contract on our marketing items with appropriate <br />logos, and wiil also work to increase attendance by encouraging other activities <br />while here. <br />KEEN will use our social media accounts to share and cross-post <br />recreation, farmers markets, wineries and local breraieries to the same audience <br />Birders travel thousands of miles to add to their 'life lists' and our festival will fall <br />right in betvr,een iunr complimentary festivals - the Grays Harbor shorebird Festival <br />in late April and the Leavenraorth Bird Festival in late May. <br />Birders plan their travel calendars to engage in as many birding opportunities as <br />they can, and this festival in May is the best time to see color{ul, diverse and rare <br />bird species in the Canyon. <br />To the etent possible, we will cross post to these other festivals and gain audience <br />and ad reach that \Ey. <br />Each attendee receives the Chamber handout packet in their event go bags, we <br />link to the Chamber uebsite on our rnaebsite, and ue put the hotel registration <br />widget on our u,ebsite for ease of iravel arrangements. <br />2500 character lirit <br />4lCollaboration <br />lf your organization collaborates or has cr.eated partnerships with other organizations, groups, or other <br />events, how is this accomplished?