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Response 3: <br />Measuring Results* <br />\ /hat tods will you use to nEasure your event's irpact m tourisrr? Hease be specific and provide exanples. <br />A. The Yakima River Canyon Bird Fest is a date specific event. <br />B. Pre-registration will be required for events, lectures, and field trips. we can track <br />attendee information this way through our online tickei sales. <br />ln addition, Yakima River canyon Bird Fest headquarters will be locaied at Helen <br />McCabe Park and everyone attending the event will be required to check in, <br />receive their event materials, and in this v\ay, \,e will be able to track attendees' <br />destinations and overnight stay statistics. <br />we will conduct an in-person survey in 2020 in order to increase survey responses <br />and get direct overnight stay data. we have found that our online surveys are not <br />well-responded to (rne believe that this is due to the older age of our event <br />attendees). <br />We are consiantly refining our advertising methods. Our partnership with Living <br />Bird Magalne will begin earlier, and add print to their digital presence. They will, at <br />the conclusion of the publishing/financial cycle, provide the data wtrich will <br />demonstrate their effectiveness. <br />C. We have a link to the Chamber uirebsite, provide Chamber materials in the 'go <br />bags' for every pafticipant, and provide the hotel registration widget on our festival <br />page. <br />ln 2O20 rue will strive to improve the event and increase attendance through <br />appropriate adjustments to the information gathered. <br />Survey questions may include: <br />-Zp code of residence? <br />-Staying the night? <br />-With a friend or in paid accommodations? <br />-Best part ofthe event? <br />-What wculd you change? <br />-What uould you like to add? <br />-Did you think the event riras vrell organized? <br />-Will you attend next year? <br />-Will you invite friends to attend with you? <br />-ls there a band you recommend that you would travel to see? <br />-Howdid you hear about this eveni? <br />-What is the best way for you to hear about events like this? <br />-Will you spend any extra leisure time exploring Ellensburg and <br />Kittiias County? <br />We will have a supply of helpful publications, maps, and event schedules provided <br />by the ChamberA,/isitor Center that are included in our registration packets for <br />attendees. <br />2500 character linit <br />A. b your projecVevent year-round or is it seasorpl or datespecific? <br />C Year Round C Seasonal G Date Specific <br />Ya;r selection here should be supported by the dates you provided above, in the Rqiect or 6rent hrfoffralion section. <br />Response 3 A: <br />Measuring Results*