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Response 3 C: <br />Measuring Results* <br />Application Questions: Part 3 <br />C. Wlat strategies will you use to assist in n'arketing ail of ffititas Qlunty as a tourist destination with your <br />evenVproject f unding request? <br />we will wrrk with the current 4th of July happenings in the area to cross promoie <br />things to do downtown. To assist in the marketing efforts of Kittitas county and cle <br />Elum, we will link all our marketing io the ceniral washingion color and Discover <br />cle Elum websites. All print, radio, and digital adveriising will include the Discover <br />Cle Elum tourism logo and name. <br />Our strategies will be to use Markeiing such as the following channels <br />Website Marketing <br />Radio Advertising <br />Search Engine Optimization <br />Pay-Per-Click Advertisin g <br />Content Marketing <br />Email Marketing <br />Social Media Marketing <br />Mobile Marketing <br />Video Marketing <br />2500 character linit <br />4lCollaboration <br />lf your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration *we will partner wth the cle Elum Dowrtown Associaiion and raork hand in hand to <br />compliment the current efforts that make the 4ih of July weekend what it is. <br />2500 character linit <br />5lFuture Plans <br />Please explain what plans exist to allow this proiect to become self-sustaining. lnclude any plans for ticket <br />sales, event sponsors, and other cost-recovery models. <br />Future Plans*we plan to analyze ihe event details and aitendance after the first year to project a <br />3 year projection for this event with a focus on making the event self susiaining by <br />continuing to partner with the cle EIum Downtorarn Association and generating <br />sponsorship agreements. After interviewing the Selah chamber of commerce as <br />u,ell, they eryressed thai creaiing a "fair" environment rrras rarorth the effort and raas <br />one of the key financial drivers for their lndependence Day celebration. we plan to <br />iniroduce more mechanical rides after the first 3 years to mimic this case study. <br />2500 character liml <br />Application Questions: Part 4 <br />6l Additional Information <br />Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your <br />project and its benefit to tourism. <br />Additional lnformaiion 2500characterlinit <br />Supporting Documents You nay upload atty supporting docunents such as graphs, inages, diagranE, nErketing n€terials, etc. <br />52063546-30162s24721s037_7312384a48839049216_o-1.jpg 309.06K8 <br />lndependence Day Celebration Basic Map.pdf 137.06K8 <br />You are alloryed to subnit up to 3 single page (LB Lefter) docunents in JPq Fffi or TIFF fornst <br />\,:..,