Laserfiche WebLink
Response 2.2..*Prolectron <br />Response 2.2:*EVtdence <br />Response 2.3:..*Hrolectron <br />Response 2.3:*Evt0ence <br />2.To a flace fifty niles or nore away fromtheir place of residerce or business for the day or staying overnight; <br />Again, our projections are based on a similar event in Siiver Valley, lD. Our case <br />study showed that around 30o/o-50% of the guests vrere from 50+ miles outside of <br />the area. The Silver Valley Chamber used digital marketing and repcrted that <br />guests from out of the area said that they had found out about the event after <br />searching online. <br />2500 character linit <br />Being our flrst event of such a requesi \E have no real evidence bui \re will have <br />the oooortunity through to survey the attendees and get that information for the <br />future as vrre do with our other events. <br />2500 character linit <br />3. cr'fior-riaiioiirer- country or sbie oijiside of ilreir flace oi i-esidence oi business. <br />Using the Silver Valley event, they did have about 30% of their audience visit from <br />outside of the state. Keeping in mind that they are closer to the state borders than <br />lre are in Central Washington, we are using a 3% out of state projection based on <br />past Chamber events until !\,e can get hard data after our first year. Although the <br />4th of July is one of the biggest dates fbr out of siaie travel, \ rs will not know untii <br />efter the attendanea tn qce rlhat tn antieinate in the ftrtr rre <br />2500 character linit <br />Being our first event of such a request we have no real evidence but rrve will have <br />the opportunity through to survey the attendees and get that information for the <br />future as we do with our other events. <br />2500 character linit <br />Application Questions: P arl. 2 <br />3lMeasuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. lnclude the <br />followin g information : <br />A. ls your projecVevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at leasi 50 miles army? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results* <br />\i\hal tools w ill you use to neasure ycirr event's iffpacl on tourisn? Flease be specific and provide exanples. <br />We will use the information from our online registration platform. This information <br />will provide specifics to the registered attendees. Additionally, rrue will track the <br />promotion side through digital marketing insights and and Google Analytics. <br />2500 character lin'it <br />A ls your projectlevent year-round or is it seasonal or dat+sp€cific? <br />C Year Round C Seasonal G Date Specific <br />Your selection here should be supported by the dates you provided above, in the Roject o Bient lnfornation section. <br />B. \ hat sirategies will you en$oy to assure you are attraciing loudsts frdnat Imst 50 n'iles away? <br />We will target our digital marketing efforts to locations over 50 miles ar,ray, <br />specifically targeting the Western side of the state. <br />Through our online marketing outlet we will iarget geographical areas such as <br />Wenatchee, Yakima, Tri-Cities, Puyaiiup, Tacoma, Auburn, Keni, Snoquaimie, anci <br />South Bend. ln addition, we will promote the event via radio on K)LE 10 days prior <br />to the event. <br />2500 character linit