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Response 3 B: Measuring Results* Response 3 C: Measuring Results* Application Questions: Part 3 B. Wut strategies will you endoy 10 assure you are attracting iourists fromat least 50 niles away? We will again use diverse marketing businesses to achieve widespread print, digital, radio advertising targeted to our audience. We will wcrk closely again with Chinook Entertainment to schedule entertainment that is coming from outside the immediate region AND has a following that will travel. Bands with good marketing and loyal audience will be given preference over others. (Assuming everything else- howthey sound and wl-rat they cost- being equal) we have two local Kittitas county cider houses. cideries with established clientele and follorffers will have a higher priority than those with little or no marketing ability or fan base. Having cideries from out of state proved to be problematic due to the nature of WSLCB, but having vendors from Spokane, TriCities, the Olympic Peninsula, and around the state will happen again. Our partnership wiih Sip NorthWest and CiderCraft magalnes targets a very wide area (entire vr,est coast) but the publications are selective as to audience. Their subscribers are mostly in Washington, but are affluent tourists - craft beverage tourists. Their print magalnes are widely distributed, heavily along the l-5 corridor from Portland to Bellingham, in high end hotels, restaurants, winerys, breweries, etc. and their digital presence is far wider. Their goal is to sell the wtrole northvliest as a craft beverage vacation destination. They will provide data to us regarding location of interested people (that click through to our website) at the conclusion of ihis year's advertising plan. Our radio buy wiih Northwest Public Broadcasting is successful. Again, more complete data will be available after the 2019 event, though that is the source of informaiion which has led to several inquiries that turned to sales through our website email. 2500 character linii C \Ahat strategies will you use lo assist in narketing all of Kittitas County as a tourist destination with your evenVpojmt f unding requesi? On our u/ebsite, we have links to booking our partner hotel, and booking lodging through MyEllensburg. We also sell RV and camping on-site at the KVEC. Those links are all framed with a "you should take extra time and take a look around Kittitas County" message. That message has been reiterated through facebook posts which lead to the uaebsite lodging page and thus bookings. The ultimate purpose of this fundraiser event is to benefit our capital campaign, and get the Yakima Canyon lnterpretive Center built. That in itself is a big-picture, long-term tourist benefit. We rmnt people to take to heart ihe Kittitas Environmenial Education Netuork message, and become explorers of the Yakima Canyon, the Teanarmy Community Forest, the windfarm, Ginkgo state park, and all the rest. Our mission is to "Connect Community to Nature", and create life-long learners. We support outdoor recreation and education as a uorthwtrile eperience in Kitiitas Couniy. 2500 character linit 4lGollaboration lf your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?