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event/project funding request? Response 3: V\hat tools will you use to rreasure your event's irpact ontourism? Rease be specific and provide exarrples. Measuring Results* We will provide the Chamber's Central Washington Visitors Guide, the Tribune's Explore Kittitas County guide and the local Visitors Map at our registration booth or welcome table. We also have a link on our website and Facebook to the centralwashingtoncolor.com website and actively direct people to the information available there as well as the Chamber of Commerce website. Facebook insights, Google Analytics will help with measurement from the online marketing channels. Event registrations will help with tracking information from zip codes, overnight stays, etc. Surveys to other participants will be conducted and evaluated. 2500 character lirrit Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* A. Is your project/event year-round or is it seasonal or date -specific? G`, Year Round r Seasonal r, Date Specific Your selection here should be supported by the dates you provided above, in the Froject or Event Information section. B. Mat strategies will you errploy to assure you are attracting tourists frornat least 50 Hiles away? We will continue to monitor online activity and increases in traffic through Google Analytics and Facebook Insights. In addition, there will be information gathered at the various events through surveys, registration forms, and zip code gathering in businesses. We will also work with the hotels on gathering data on room stays in relation to events. We will work with the chamber tourism office and review the STAR reports to see if the peak accommodation demand correlates with events or activities in the downtown. Event surveys will include a request for zip code, how they heard about the event, whether or not they are staying overnight in a hotel. surveys done inside of businesses over the summer will ask for a zip code, primary reason for travel (if not local), and how many nights they are staying in an accommodations. We will target ads toward Yakima, Tri -Cities, Wenatchee, Spokane, and Seattle/Tacoma using digital marketing such as the following... Website Marketing Radio Advertising Search Engine Optimization Pay -Per -Click Advertising Content Marketing Email Marketing Social Media Marketing Mobile Marketing Video Marketing We will utilize Google Analytics to understand where the traffic on our website and each event pages. 2500 character lirrit G W'ilstralegles will you use to assist in rrarketing all of Kttitas County as a tourist destination with your evwWwgKt furdng request? Links to county -wide tourism websites will be included on the downtown association website. All development of town guide,maps will continue to promote other upcoming events. The RDA will continue to seek ways to cross -promote, including information about the county activities and inclusion of upcoming events in correlation with other events. With events on the weekends, we also will drive attendance to the Roslyn Farmers Market as a added feature. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?