LT-2020-003 - Laserfiche WebLink

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Response 1: This application is for multiple events, and we put a major focus on each event to Project/Event draw attendance from outside of the area, specifically from the west side of the Description* mountains. The Roslyn Downtown Association has been the lead agency for downtown revitalization for many years. Vacancy rates are at a low for the downtown, merchants revenues are climbing and the economic outlook is strong. Each year, the Roslyn Downtown Association works to expand its outreach to build partnerships and market the downtown. Thousands of people visit the Roslyn downtown annually because of it unique and authentic historic structures, great restaurants, shopping, as well as the events. According to the research done to date by Beckwith Consulting, of the 317 respondents to the question "Have/Will you visit the following historical and cultural facilities during your visit?", 183 responded yes and 73 responded maybe regarding whether or not they would visit Downtown Roslyn. This application for Lodging Tax will assist the Roslyn Downtown Association in working with other entities to promote downtown events and boost promotions of smaller events. In addition, the application will assist with funding a strong year-round marketing campaign for visiting downtown Roslyn and highlighting the revitalization work of the Roslyn Downtown Association. Promoting downtown Roslyn as a destination has been a long-term goal which, through a partnership with the Chamber's tourism office and improvements to the downtown, is coming to fruition. By building a campaign to feature the downtown and the many reasons to visit, whether it is for shopping and dining or as part of a visit to Roslyn for an event, the annual campaign will help create a consistency of message that will resonate with visitors. The campaign to visit and enjoy downtown done on a year-round basis will create value-added advantage for events that occur in the downtown core and business support of local stores and the potential business owners. In addition to advertising, funding is being requested to upgrade the roslyn downtown website to be a digital hub for all local offerings. The target audience is... Tourists that are attracted to Mountain Towns and traditional or historical events Suncadia guests Central Washington Area (outside of Kittitas County) Seattle — Tacoma area. 2500 character linit List of Intended Use of Funds* Digital Marketing Collateral Development - town maps, guides 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections.