LT-2020-015 - Laserfiche WebLink

Home Browse Search

Response 2.1: When we surveyed most of the attendees they shared that what attracted them to Evidence * our event was through the radio and social media advertisements. People had asked if there were local accommodations for next years visit. We will be adding a new page to our website linking ALL Upper Kittitas County lodging options which will give potential attendees the tools they need to plan for a stress free 3 -day holiday weekend in Kittitas County. 2500 character lirrit Response 2.2; 2.To a place fifty rriles or rrure away fromtheir place of residence or business for the day or staying overnight; Projection We will continue to partner with our local lodging facilities to promote our event by A) suggesting they offer a small discount to attendees for lodging with them while attending this event. B) Using a coupon -like questionnaire for attendees to enter into a drawing for a prize at the event. C) Using a coupon -like questionnaire for attendees to bring to the event and exchange for a promotional item such as an Easton Memorial Day Celebration Pen. D) Sending promotional lodging offers via email so attendees coming from 50+ miles away can make prior arrangements at a discounted rate. 2500 character lirnt Response 2.2: Department of Transportation says that Memorial Day weekend has the highest Evidence * traffic volume per year. They say that 186,000 vehicles travel over Snoqualmie Pass during that weekend alone. That being said, it's no wonder we can take this small town of 400 or so residents and create an event that brings in +/- 4000 people to Upper Kittitas County. They are already on their way looking for fun and warmer skies. Lodging tax money allows us the ability to broaden our reach by advertising via Facebook, Social media, email, website upgrades, large banners visible from 1-90 and the radio ads online and on -air. All 186,000 vehicles have to go right by Easton. Let's give them a reason to stop! 2500 character lirrit Response 2.3: 3. or fromanother country or state outside of their place of residence or business. Projection * Our projection is to increase out of state/country attendees over the year before simply by word of mouth, email, our website and all types social media. They keep coming back and bringing their family and friends to join in this truly fun event. 2500 character linit Response 2.3: Over the past several years, even our vendor registration form shows that vendors Evidence * travel from other states while bringing family and friends to our area. At our raffle booth, we often inquire where they came from and most are willing to share how far they traveled and how much this event brings them great joy. 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request?