LT-2020-024 - Laserfiche WebLink

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Response 1: The Mountain Ale Festival is an intimate beer tasting event held in Roslyn. This Project/Event event attracts a large audience from the Seattle — Tacoma area along Wth Yakima, Description * Wenatchee, and Eastern Washington. This event features live music and 12 of Central Washington's best breweries. Surrounded by quaint shops and eateries, attendees can enjoy the beer festival and enjoy shopping and dining out in Downtown Roslyn. The Roslyn Yard provides for a perfect location for beer enthusiasts to enjoy tasting different craft beers and ciders. The target audience of the Roslyn Mountain Ale Festival is... 1) Tourists that are attracted to Roslyn and frequent Roslyn as a tourist destination 2) Suncadia HomeOwners and guests 3) The Seattle — Tacoma Area 4) Central Washington Area (outside of Kittitas County) 5) Craft Beer enthusiasts 2500 character limit List of Intended Use of Funds* Digital Marketing Print Ads Radio Ads Event Supplies and operations Entertainment Licenses/ Insurance 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accornrodations; Projection * Based on ticket pre -sale data collected from the last event, approximately 73% of attendees traveled from outside of the area, and 55% percent of event attendees stayed in paid accommodations for the event. About 80 people stayed in paid accommodations, (32 rooms), 10 more than the year before. With the continued growth we expect to see 90 overnight stays in 2020. 2500 character lirrit Response 2.1: We determined these figures by analyzing the survey data from the pre -ticket Evidence * sales, which we intend to do again after the 2020 event. 2500 character limit Response 2.2; 2.To a place fifty riles or more away fromtheir place of residence or business for the day or staying overnight; Projection * The same data collected showed that 73% of the event attendees traveled from outside of Kittitas County. That is approximately 107 event attendees from 50 miles or more from Kittitas County. Of those 107 attendees, about 75% stayed overnight. 2500 character lirrit Response 2.2: This data was collected through ticket sales information. Through the use of ticket Evidence * purchase information from the event, we are provided with accurate information regarding where attendees are traveling from to attend the event. 2500 character lirrit