LT-2020-024 - Laserfiche WebLink

Home Browse Search

Response 2.3:. 3. or f romanother country or state outside of their place of residence or business. Projection * There is an insignificant draw outside of the State of Washington for the event. 2500 character lirrit Response 2.3: Though our draw outside of the State of Washington is low. we can determine Evidence* based off of ticket sales information that approximately 3 percent of attendees were from outside of the state. 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request? Response 3: Mat tools will you use to rreasure your event's impact on tourisrrP Rease be specific and provide exarrples. Measuring Results* The majority of the marketing will be geo-targeted to audiences 50 miles or more from Kittitas County. To ensure that we are attracting a large audience from outside of the county, as opposed to local attendance, we will track attendees via surveys at the event to gain data on where they are traveling from, their plans on lodging, and how they heard about the event, to better pinpoint what avenue of marketing is best to reaching these audiences. We will also use data gained from ticket purchases, social media clicks, and website clicks and navigation to gain data about attendees and where they are traveling from. 2500 character limit Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? Measuring Results* r Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the R-oject or Event Inforrration section. Response 3 B: B.1Miat strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? Measuring Results* Website Marketing Search Engine Optimization Pay -Per -Click Advertising Content Marketing Email Marketing Social Media Marketing Mobile Marketing Video Marketing We also plan to sell a greater number of tickets online than in Kittitas County to allow for those 50 miles or more away to purchase tickets easier. Through the social media outlets, we will target geographical areas such as Wenatchee, Puyallup, Tacoma, Auburn, Kent, Snoqualmie, and South Bend. The most emphasis will be placed on Western Washington cities as these make up most of our event attendees. A small portion of radio media will be used and will be purchased through KXLE and Spotify 10 days prior to the event. 2600 character limit