LT-2020-020 - Laserfiche WebLink

Home Browse Search

Response 3: What tools will you use to rreasure your event's irrpact on tourisrrf? Please be specific and provide exarrples, Measuring Results* The majority of the marketing will be targeted to audiences 50 miles or more from Kittitas County. To ensure that we are attracting a large audience from outside of the county, as opposed to local attendance, we will track attendees with the official surveys at the event to gain data on where they are traveling from, their plans on lodging, and how they heard about the event, to better pinpoint what avenue of marketing is best to reaching these audiences. We will also use data gained from ticket purchases, social media clicks, and website clicks and navigation to gain data about attendees and where they are traveling from. 2500 character lirrit Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? Measuring Results* Cr Year Round rr Seasonal rF Date Specific Your selection here should be supported by the dates you provided above, in the Projector Event Inforrration section. Response 3 B: B. What strategies w ill you errploy to assure you are attracting tourists from at least 50 rriles away? Measuring Results* Our strategies will be to use Marketing such as the following channels: Website Marketing Radio Advertising Search Engine Optimization Pay -Per -Click Advertising Content Marketing Email Marketing Social Media Marketing Mobile Marketing Video Marketing We also plan on selling a greater number of tickets online than in Kittitas County to allow for those 50 miles or more away to purchase tickets easier. Through our online marketing outlet we will target geographical areas such as Wenatchee, Yakima, Tri -Cities, Puyallup, Tacoma, Auburn, Kent, Snoqualmie, and South Bend. In addition, we will promote the event via radio on KXLE 10 days prior to the event. 2500 characterlinit Response 3 C: C, What strategies will you use to assist in rrarketing all of 14ttitas County as a tourist destination with your Measuring Results* event/project funding request? To assist in the marketing efforts of Kittitas County and Ellensburg, we will link all our marketing to the Central Washington Color and MyEllensburg websites. All print, radio, and digital advertising will include the MyEllensburg tourism logo and name. 2500 character lin it Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration * Collaborations for the Dachshunds German Fest will occur with The Ellensburg Downtown Association The City of Ellensburg Dachshunds on Parade event CWU Arts and Humanities Department German Beer Outlets and German Food Outlets 2500 character limt 51 Future Plans Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket