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Kittitas County Historical Museum <br />114 E Third Ave <br />Ellensburg, WA 98926 <br />509.925.3778 <br />www.kchm.org <br />By continuing to build on a successful model, we plan to attract a new audience that has had an <br />increased interest in the Kittitas County Historical Museum, Ellensburg, and Kittitas County. <br />Through the months of June to August 2019, we have had a noticeable increase in visitors from <br />the Seattle -Tacoma area and the Portland area. Whether it was indicated in print or verbally, <br />we found that most of these visitors were day-trippers (-75%) with another destination, such as <br />Spokane or British Columbia. Others (-25%) were staying overnight in Ellensburg while <br />attending an event or activity and visiting the downtown. By advertising to these markets, we <br />are targeting a demographic already predisposed to visit the museum. These individuals are <br />already interested in history and are more apt to visit the museum and local attractions. By <br />producing the advertising, we will be able to add more information and an overall access and <br />view of the museum to the advertising which may attract more visitors. <br />With a program building on the success of social media marketing, we can increase visits to the <br />museum, Ellensburg, and Kittitas County. By the increased attendance and gift shop sales, along <br />with possible museum memberships, this will provide further sustainability and allow for the <br />museum to host a wider array of events, public programming, classes and educational <br />opportunities, exhibits, and more, as well as draw many folks in from throughout the Pacific <br />Northwest. At present, we have had success in drawing visitors to our events from the Tri - <br />Cities, Renton, Spokane, northeastern Oregon (Umatilla area), and Wenatchee. <br />2 <br />3 <br />4 <br />5 <br />6 <br />7 <br />8 <br />9 <br />to <br />11 <br />12 <br />13 <br />14 <br />15 <br />A I 1 U W <br />AL r CA (2Qa=Qf <br />ML <br />SE= <br />USE <br />Total by <br />2018 <br />2019 <br />Month <br />Av <br />January <br />336 <br />389 <br />5458 <br />297 <br />February <br />672 <br />326 <br />9014 <br />474 <br />Manch <br />551 <br />571 <br />8109 <br />427 <br />April <br />598 <br />595 <br />11648 <br />613 <br />May <br />675 <br />734 <br />11884 <br />594 <br />June <br />751 <br />745 <br />12193 <br />610 <br />July <br />814 <br />888 <br />14929 <br />746 <br />August <br />824 <br />762 <br />12263 <br />613 <br />September <br />803 <br />9727 <br />512 <br />October <br />1441 <br />15698 <br />826 <br />November <br />476 <br />8319 <br />438 <br />December <br />360 <br />7615 <br />401 <br />Totals <br />amir <br />6010 <br />121847 <br />6413_ <br />Count <br />Fig. 1 Snapshot of Museum Monthly Attendance <br />