030-EDA (2) Brewfest - Laserfiche WebLink

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Response 1: Brewfest Comedy Kickoff will be in its third year in 2020, bringing laughs and fun to Project/Event downtown Ellensburg the night before the Chamber of Commerce hosts Winterhop Description * Brewfest. In its first year, we were told it would likely not succeed because Ellensburg didn't want comedy. After we quickly sold out on tickets, we started to see many other restaurants and bars hosting comedy nights throughout town. Now, it is not uncommon to find comedy downtown and we count that as a success! We aim to keep our comedy nights unique but rotating them in different locations each year, aiming to bring locals and visitors into downtown businesses. Brewfest Comedy Kickoff partners directly with Winterhop Brewfest to sell tickets, aiming to encourage out of town guests to spend an additional night in Ellensburg before the event. Our first year captured mostly locals, but we are finding that as the event grows, so does our attendance of out of town guests. We also put our comedians up in hotels as part of their payment. In 2020, we would like to expand the event by hosting more than one comedy experience and by seeking out the use of larger venues. By bringing in more comedians, having larger venue options, and being able to strengthen our marketing to 50 miles away or more, we feel we would continue to see an increase in room stays. Our target audience is those attending Winterhop Brewfest from 50 miles away or further. Lodging Tax funding would be used to pay entertainers, cover venue rental fees, and market the event online, over radio, and in print. 2500 character lirrit List of Intended Use of Funds* Entertainment Venue Fees Online Advertising Radio Print Advertising 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accomrodations; Projection * 10 people attended the event from away from their place of residence of business and 6 stayed in paid overnight accommodations. We also put our three comedians up in over night accommodations with them traveling from Wenatchee. In total, that makes 9 over night stays. 2500 character limit Response 2.1: We used zip code surveys on the tables of the event and asked everyone to fill Evidence* them out to be. entered to win a raffle prize. We got 100% return on the surveys, so this was an easy one to track. 2500 character linit