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Response 2.2:2.To a place fifty rriles or nnre away frorntheir place of residence or business for the day or staying overnight; <br />Projection Again,our projections are based on a similar event in Silver Valley,ID.Our case <br />study showed that around 30%-50%of the guests were from 50+miles outside of <br />the area.The Silver Valley Chamber used digital marketing and reponed that <br />guests from out of the area said that they had found out about the event after <br />searching online. <br />2500 character lirrit <br />Response 2.2:Being our first event of such a request we have no real evidence but we will have <br />Evidence*the opportunity through to survey the attendees and get that information for the <br />future as we do with our other events. <br />2500 character linit <br />Response 2.3:3.or fromanother country or state outside of their place of residence or business. <br />Projection LJsing the Silver Valley event,they did have about 30%of their audience visit from <br />outside of the state.Keeping in mind that they are closer to the state borders than <br />we are in Central Washington,we are using a 3%out of state projection based on <br />past Chamber events until we can get hard data after our first year.Although the <br />4th of July is one of the biggest dates for out of state travel,we will not know until <br />after the attendance to see what to anticipate in the future. <br />2500 character lirrit <br />Response 2.3:Being our first event of such a request we have no real evidence but we will have <br />Evidence*the opportunity through to survey the attendees and get that information for the <br />future as we do with our other events. <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3:What tools will you use to treasure your event's inpact on tourisrrf?Rease be specWic and provide e×arrples. <br />Measuring Results We will use the information from our online registration platform.This information <br />will provide specifics to the registered attendees.Additionally,we will track the <br />promotion side through digital marketing insights and and Google Analytics. <br />2500 character lirrit <br />Response 3 A:A.is your projectlevent year-round or is it seasonal or date-specWic? <br />Measuring Results C Year Round C Seasonal E Date Specific <br />Your sdection here should be supported by the dates you provided above,in the Floject or Event Inforrretion section. <br />Response 3 B:B.What strategies will you errplay to assure you are attracting tourists fromat least 50 rriles away? <br />Measuring Results We will target our digital marketing efforts to locations over 50 miles away, <br />specifically targeting the Western side of the state. <br />Through our online marketing outlet we will target geographical areas such as <br />Wenatchee,Yakima,Tri-Cities,Puyaliup,Tacoma,Auburn,Kent,Snoqualmie,and <br />South Bend.In addition,we will promote the event via radio on KXLE 10 days prior <br />to the event. <br />2500 character linit