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2020-01-21 10:00 AM - Commissioners' Agenda
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022-Hospice Friends
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Last modified
1/16/2020 1:40:21 PM
Creation date
1/16/2020 1:39:45 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 2.1:As stated in the 2018 International Council of Air Shows spectator survey,Evidence*approximately 68%of all spectators travel 40 miles or less to attend these events. <br />This demographic is much more difficult to entice an overnight stay.However,when <br />combined with an early AM start time or evening event it is more likely to attract the <br />hotel stay for these local travelers.Therefore,we are proposing both options with a <br />sunrise breakfast and a VIP event in the evening.Other studies showthat average <br />population draws are between 10%-30%of the total population.In Kittitas County <br />alone,that percentage would equate to 4000 people at 10%draw.We believe this <br />to be an overly optimistic drawfor the first year.We are currently expecting about <br />1500 spectators. <br />2500 character lirrit <br />Response 2.2:2.To a place fifty niles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection*Again,as a new event,it's difficult to project overnight accomodaitions.However, <br />proper marketing will bring spectators out to experience something new and <br />e×citing.We plan to market this event to school districts throughout the region as a <br />family freindly and educational experience,hoping to promote the future of this <br />event.Money received from this grant will be focused on advertising and promotion <br />outside of Kittitas County.The advertising will include the event and encourage <br />visitors to support the local businesses and activities Kittitas County has to offer <br />available over the scheduled event weekend.We will also use the received funds <br />to market to regional and national aviation organi2ations to encourage new tourism <br />visitors. <br />2500 character linit <br />Response 2.2:It is stated in the 2018 International Council of Air Shows spectator survey that overEvidence*32%of spectators travel 40-100+miles from their residence to attend events.The <br />report also states that Radio,TV,Website,social media and news reports are the <br />most effective types of advertising for aviation related events.The reason for <br />making this an event to market to schools is because this report also states 56%of <br />participants attended with chldren.This obviously has to be part of our marketing <br />strategy. <br />If we expect 2400 spectators for the event,that would be approximately 768 from <br />out of county.We are hoping 10-15%of these spectators have overnight <br />accommodations.The 10-15%is what we have historically seen at our Car Show <br />events we have hosted for the last 20 years.By combining the event with an early <br />AM start time or evening event it is more likely to attract the hotel stay for these <br />travelers.Therefore,we are proposing both options with a sunrise breakfast and a <br />VIP event in the evening. <br />2500 character lirrit <br />Response 2.3:3.or frornanother country or state outside of their place of residence or business. <br />Projection Again,the funds will be used the same way as above with a larger focus on <br />National Organizations,Flying clubs and military personell,for those that will be <br />traveling from out of state or other counties. <br />2500 character lirrit <br />Response 2.3:Aa a new event I have to site the same facts as prevoius.The 2018 InternationalEvidence*Council of Air Shows spectator survey that over 32%of spectators travel 40-100+ <br />miles from their residence to attend events.One other fact in this report was that <br />the second highest ethnic group to attend airshows were Hispanics.We will focus <br />on the large hispanic population in the agricultural regions of Wenatchee,Yakima <br />Valley,Tri-Cities and Spokane regions. <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the
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