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Response 1:The Cle Elum Roundup Association presents a Professional Rodeo Cowboy <br />Project/Event Association (PRCA)rodeo for 2 nights the last weekend in July annually.ExtraDescription*events include mutton busting,kids boot race,kid's corral,Royalty meet &greet, <br />and Grand Entry.A local band provides music and dancing in the dirt after the <br />rodeo each night next to the beer garden.A "jumbo-tron"sits above the end of the <br />arena to showthe current events and advertising for the sponsors.Food vendors <br />and vendors selling their wares round out what's available for the spectators.We <br />target people who like anything "western",rodeos and those who want to learn <br />about rodeo and to see "what it is all about".We target audiences from over fifty <br />miles away in all directions through social media,print advertising,radio <br />advertising,posters and our Royalty as ambassadors who travel throughout the <br />northwest including Washington,Oregon and Idaho.Specific target areas include <br />Seattle-Tacoma,North Bend,Issaquah,Lacy,Tumwater,Vancouver,Wenatchee, <br />Yakima,Central Washington,Moses Lake,Tri Cities,Everett and Puyallup. <br />2500 character Nrrit <br />List of Intended Use of Funds* <br />Radio marketingladvertising <br />On-line marketingladvertising <br />Direct mail marketingladvertising <br />Video marketingladvertising <br />Print marketingladvertising <br />Social Media marketingladvertising <br />In-person marketing/advertising by Royalty <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1:1.Away fromtheir place of residence or business and staying overnight in paid accormodations; <br />Projection By targeting our marketing efforts in all media sources to people who live greater <br />than 50 miles away we will be able to increase our attendance and overnight <br />accommodations.We will attract these spectators and contestants by:The WSHP <br />has been our venue for the last six years and we have repeat visitors because of <br />the unique setting of our rodeo.Daniel Beard Rodeol Summit Pro Rodeo have <br />followers who travel to the Roundup to watch the stock.Randee Munns has <br />followers near and far who travel to watch his act.Molly Morrow,our official PRCA <br />photographer,has notoriety with followers across the country.Our announcer, <br />Cody Hodge,keeps the crowd engaged,entertained and educates the spectators. <br />The "jumbo-tron"(a.k.a.the BIG SCREEN)has been a huge hit for the last 2 years, <br />not only for the spectators but all of our sponsors get their business names <br />mentioned there.The rodeo itself is PRCA sanctioned and that in and of itself, <br />draws its own crowd.With the rodeo and the band playing afterwards,our event <br />lasts over 4 hours,which encourages people to stay overnight. <br />2500 character linit