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020- Chamber-Germanfest
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2020-01-21 10:00 AM - Commissioners' Agenda
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020- Chamber-Germanfest
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1/16/2020 1:39:53 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 2.1:1.Away fromtheir place of residence or business and staying overnight in paid accorrradations; <br />Projection Based on data collected from past Dachshunds on Parade events,the annual <br />event drew 600 attendees with approximately 50%coming from outside of the <br />county.With the addition of a German Fest held in conjunction with the event,we <br />project that it will attract the normal if not more Dachshunds on Parade Participants <br />and an additional 200 attendees to Downtown EIIensburg. <br />We project that based on our 2020 goal for 200 attendees,approximately 168 <br />attendees will now travel from outside of the county to the event making for 134 <br />attendees (80%of attendees from outside the county)staying in paid <br />accommodations with paid room night stays,especially considering that serving <br />beer might encourage overnight stays.We conclude that each hotel room hosts <br />around 2.5 guests,giving Ellensburg an increase of 54 night stays at local <br />accommodations. <br />2500 character lirrit <br />Response 2.1:These figures were calculated based on data figures received from registrationEvidence*from past Dachshunds on parade events.In 2019,127 tickets were bought with <br />106 guests being from out of the county.(84%).Out of the attendees from out of <br />the county,85 attendees paid for overnight accommodations.(80%of out of <br />county attendees).In addition,we conservatively project that attendees,that the <br />German Fest alone will drawan additional 200 attendees to the overall event.This <br />is a 45%increase YOY. <br />2500 character limt <br />Response 2.2:2.To a place f Wty niles or rmre away fromtheir place of residence or business for the day or staying overnight, <br />Projection Based on data from 2019,84%of the event attendees travel from outside of <br />Kittitas County.In 2020,this would make for approximately 4168 attendees from 50 <br />miles or more 175 coming for the German festival alone.We also sell day tickets <br />for guests that will be in town for Dachshunds on Parade. <br />2500 character lirrit <br />Response 2.2:The data for attendees traveling from outside of Kittitas County was derived fromEvidence*attendee registration for the 2019 event.This data showed that roughly 84%of <br />attendees signing up to participate in Germanfest were from outside of Kittitas <br />County. <br />2500 character liñit <br />Response 2.3:3.or from another country or state outside of their ¢ace of residence or business. <br />Projection The majority of attendees for the German Festival will be primarily from within <br />Washington State with a very insignificant drawfrom outside of the state,but we <br />beat our 2019 goal of 50%of out of town attendees,getting over 50%higher than <br />our projection (84%). <br />2500 character liñit <br />Response 2.3:It is e×pected that our drawfor attendees for the German Festival will beEvidence*insignificant,based off of data collected from past events. <br />2500 character linit <br />Application Cluestions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?
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