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019- Junk-tiquen
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01. January
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2020-01-21 10:00 AM - Commissioners' Agenda
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019- Junk-tiquen
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Last modified
1/16/2020 1:39:53 PM
Creation date
1/16/2020 1:39:17 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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event/project funding request? <br />Response 3:Wiat tools will you use to rreasure your event's iripact on tourism?Flease be specific and provide èxarrples. <br />Measuring Results Various surveys are conducted to help measure the impact of tourism.Each show <br />has conducted surveys capturing information such as:where shoppers come from, <br />is this their first time to Ellensburg,did they stay the night and what are they doing <br />while in town.Vendors are surveyed on howmany stay the night,what type of <br />lodging and how many nights are stayed.Partnering with the Chamber of <br />Commerce to send an electronic survey to all the followers of the tourism <br />campaigns;tracking if they came to the event,did they stay the night,if so where <br />and what did they do while in the area.Social media surveys are conducted <br />collecting data on where people travel from,did they stay the night and what did <br />they do while in town. <br />2500 character lirrit <br />Response 3 A:A.Is your projectlevent year-round or is it seasonal or date-specific? <br />Measuring Results C Year Round C Seasonal R Date Specific <br />Your selection here should be supported by the dates you provided above,in the F¾ect or Event Infornkon section. <br />Response 3 B:B.½hat strategies will you enploy to assure you are attracting tourists frornat least 50 niles away? <br />Measuring Results Ellensburg's centralized location in Washington encourages visitors to travel from <br />all corners of the state.Target marketing will assure I am attracting tourists from at <br />least 50 miles away.Marketing advertising money will be used in the <br />Seattle/Portland market as well as Canada and Central Washington area including <br />Wenatchee,Moses Lake and Tri-Cities to name a few.Not only do shoppers come <br />from all over,but vendors do as well,with places like Sandpoint ID.,Hermiston, <br />OR.,Waterville,Moses Lake,Puyallup,Edmonds,Spokane and more.These <br />vendors all have their own following of fans which will travel to catch them at their <br />next show. <br />2500 character lirrit <br />Response 3 C:C.what strategies will you useto assist in rmrketing all of Kittitas County as a loudst destnation with your <br />Measuring Results *event/project funding request? <br />Marketing is the key strategy to promoting the entire County.Junk-tiquen's website <br />and social media will like and share the tourism campaigns of Ellensburg,Cle Elum <br />and the entire County.There are links to accommodation locations,dining and <br />events county-wide on the Junk-tiquen website.I will cross promote by partnering <br />with fellow events. <br />2500 character lirrit <br />Application Questions:Part 3 <br />4|Collaboration <br />if your organization collaborates or has created partnerships with other organizations,groups,or other <br />events,how is this accomplished? <br />Collaboration*Although I am an individual putting on an event I have many partners that I plan to <br />work with throughout the year,such as: <br />Kittitas County Chamber of Commerce -member related promotions such as <br />weekly bulletin,business after hours,networking activities,etc. <br />Huffman Farms -possible display area during her event throughout October in <br />return I provide space for her during my event.Promotion of her event on social <br />media. <br />Thorp Fruit &Antique Mall -fliers and cross promotions <br />Roses and Rust -fliers and cross promotions <br />Functional Junk Salvage -fliers and cross promotions <br />Cross promotions are visible on my website,reflecting added value spent in the <br />communities throughout the entire Kittitas County.Example:accommodations <br />listing,dining options,links to downtown associations,etc. <br />2500 character lirrit
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