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019- Junk-tiquen
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2020-01-21 10:00 AM - Commissioners' Agenda
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019- Junk-tiquen
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Last modified
1/16/2020 1:39:53 PM
Creation date
1/16/2020 1:39:17 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 2.1:1.Away fromtheir dace of residence or business and staying overnight in paid accorrrudations; <br />Projection I estimate that more than 47%of my attendees will be tourists coming from more <br />than 50 miles away and that 10%of them will stay in overnight paid <br />accommodations.Having the funds to advertise my show has helped draw those <br />that are 50 miles or further from Ellensburg.If I receive funding this year,I <br />anticipate a 3-5%increase to my attendees that!!ve the 50 miles or further.Based <br />on the options of my market I have connected with many online groups and like <br />events that I will be using the funds to further those relations and other advertising <br />focused in those areas. <br />2500 character linit <br />Response 2.1:Based on my survey from my most recent show,163 attendees responded;47% <br />Evidence*mere from 50 miles or more and 10%of those stayed in paid accommodations.My <br />attendees range from age 20 and under to 60 plus with the majority being female. <br />A lot of them heard of the show through Facebook and advertising in their areas <br />through other media such as:television,newspaper and magazine ads. <br />2500 character lirrit <br />Response 2.2:2.To a place fifty niles or rmre away frorntheir place of residence or business for the day or staying overnight, <br />Projection 47%of attendees were from 50 miles or more but of these,33%came for the day <br />or stayed in other accommodations.Again,based on the survey results,most <br />heard about the show by the advertising which I was able to do through this <br />application process and funding. <br />Moving to 2020,I will be using digital media and partnerships to increase the <br />number of these attendees hopefully made possible by the grant funding source.I <br />will provide zip code findings through a creative giveaway at the entry of my show <br />and online to gather where the attendees are residing from.This in turn will help <br />with determining the place in which I drewshoppers from.I will also use specific <br />URL's in my advertising so I can track location. <br />2500 character lirrit <br />Response 2.2:Please see evidence in 2:1 as the information is the same. <br />Evidence *2500 character linit <br />Response 2.3;3.or fromanother country or state outside of their place of residence or business. <br />Projection It has been helpful reviewing the results of my survey.I have learned that less than <br />1%of those surveyed are coming from out of State or Country.Although I haven't <br />been able to attract more than 1%,I am continuing to grow my event by the funding <br />received.I am hoping that with my digital presence and the new partnership that I <br />can increase this particular attendee.I will dedicate a percentage of my advertising <br />to draw more from out of State or Country in order to show the increase of this <br />tourist. <br />2500 character limt <br />Response 2.3:At this time,I have no evidence of this particular area as my survey shows a result <br />Evidence*of less than 1%of my attendees that provided such information.I will adjust my <br />marketing areas trying to improve this percentage for 2020 <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your
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