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Response 2.1:When we surveyed most of the attendees they shared that what attracted them toEvidence*our event was through the radio and social media advertisements.People had <br />asked if there were local accommodations for next years visit.We will be adding a <br />new page to our website linking ALL Upper Kittitas County lodging options which will <br />give potential attendees the tools they need to plan for a stress free 3-day holiday <br />weekend in Kittitas County. <br />2500 character linit <br />Response 2.2:2.To a place fifty niles or nore away fromtheir place of residence or business for the day or staying overnight; <br />Projection We wil continue to partner with our local lodging facilities to promote our event by <br />A)suggesting they offer a small discount to attendees for lodging with them while <br />attending this event. <br />B)Using a coupon-like questionnaire for attendees to enter into a drawing for a <br />prize at the event. <br />C)Using a coupon-like questionnaire for attendees to bring to the event and <br />exchange for a promotional item such as an Easton Memorial Day Celebration Pen. <br />D)Sending promotional lodging offers via email so attendees coming from 50+ <br />miles away can make prior arrangements at a discounted rate. <br />2500 character lirrit <br />Response 2.2:Department of Transportation says that Memorial Day weekend has the highest <br />Evidence*traffic volume per year.They say that 186,000 vehicles travel over Snoqualmie <br />Pass during that weekend alone. <br />That being said,it's no wonder we can take this small town of 400 or so residents <br />and create an event that brings in +/-4000 people to Upper Kittitas County. <br />They are already on their way looking for fun and warmer skies.Lodging tax money <br />allows us the ability to broaden our reach by advertising via Facebook,Social <br />media,email,website upgrades,large banners visible from I-90 and the radio ads <br />online and on-air. <br />AII 186,000 vehicles have to go right by Easton.Let's give them a reason to stop! <br />2500 character lirrit <br />Response 2.3:3.or frornanother country or state outside of their place of residence or business. <br />Projection Our projection is to increase out of state/country attendees over the year before <br />simply by word of mouth,email,our website and all types social media.They keep <br />coming back and bringing their family and friends to join in this truly fun event. <br />2500 character lirrit <br />Response 2.3:Over the past several years,even our vendor registration form shows that vendors <br />Evidence*travel from other states while bringing family and friends to our area.At our raffle <br />booth,we often inquire where they came from and most are willing to share howfar <br />they traveled and how much this event brings them great joy. <br />2500 character lirrit <br />Application Questions:Part 2 <br />3|Measuring Results <br />What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the <br />following information: <br />A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request?