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014- Chamber- Tourism
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2020-01-21 10:00 AM - Commissioners' Agenda
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014- Chamber- Tourism
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Last modified
1/16/2020 1:39:05 PM
Creation date
1/16/2020 1:38:30 PM
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. <br />B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3:½hat tools will you use to rreasure your event's inpact on tourisrri?Rease be specific and provide exarrples. <br />Measuring Results We will continue using the resourced from the Chamber of Commerce such as the <br />Visitor's Guide,brochure rack sites to track the use of information,we will create <br />the relationship with the existing accommodations in the City of Kittitas to get the <br />information to the guests that are staying at the establishment.We will hold town <br />hall meetings and survey the businesses to see howthe impact overall is <br />measuring within their businesses.We will also have tracking measurements on the <br />building permits,business licenses and other useful information from the City of <br />Kittitas. <br />2500 character linit <br />Response 3 A:A b your project/event year-round or is it seasonal or date-specific? <br />Measuring Results G Year Round C Seasonal C Date Specific <br />Your selection here should be supported by the dates you provided above,in the Fioject or Event Inforrmtion section <br />Response 3 B:B.½hat strategies will you ersploy to assure you are attracting tourists fromat least 50 mles away? <br />Measuring Results We will work with our current relationship with the Kittitas County Lodging texto see <br />if there is a way to have content on the county website to make sure that they have <br />the most current offerings in the City of Kittitas.We will also use our internal <br />mechanisms to promote what is happening in the City of Kittitas and push the <br />redevelopment opportunities to local business owners,investors,and fellow <br />members. <br />Currently the Chamber has a database of visitors over SK,we will make sure that <br />content is relevant and use tourism as an economic driver for the vacant building <br />infill leads,we will also help with information about their events and make sure that <br />their events are being shared in the larger market of 50 miles and further. <br />We will utilize Google Analytics to understand where the traffic is coming from and <br />break down to usable quantifiers. <br />2500 character lirrit <br />Response 3 C:c what stude will yo use to assist in rmrketing all of Katkas munty as a tourist destination with your <br />Measuring Results*event/prqectrunngrequest? <br />By completing this Market assessment and Master plan,it will provide more <br />opportunities the City of Kittitas to infill with business,redevelopment in vacant <br />lands,etc.The Kittitas County Chamber of Commerce will continue to monitor <br />activity through online activity and increases in traffic supported by Google <br />Analytics and Facebook Insights.In addition,there will be information gathered at <br />various events through surveys,registration forms,and zip code information that <br />businesses can provide.The Chamber of Commerce will work with businesses on <br />gathering data for business during relation to events.We will work with the <br />Chamber Tourism Office and review the STAR reports to see if the peak <br />accommodation demand correlates with events or activities in the downtown. <br />Links to county-wide tourism websites will be included in the chamber's website. <br />All development of town guides,maps will continue to promote upcoming events to <br />increase the exposure and excitement around discovering and exploring in and <br />around the City of Kittitas area. <br />The Kittitas County Chamber of Commerce will continue to seek ways to cross- <br />promote tourism through websites,Facebook and collaborative advertising.4th of <br />July Event,Trunk or Treat Event,Chr¡stmas in Kittitas,will continue to growand <br />expand as these events are cross-promoted through increased partnerships with; <br />event planners,non-profits,and the City. <br />2500 character lirrit
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