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Response 2.1:i.Away frorntheir ¢ace of residence or business and staying overnight in paid accornmdations; Projection Building blocks:We will be utilizing the recommendations from the Arnett Muldrow market analysis and downtown master plan to complete the campaign message. With the infill development,public improvements and redevelopment,there will be a definite increase of tourism.Especially with the emphasis on capturing additional retail and tourism trade businesses.By providing these opportunities for businesses to relocate to the City of Kittitas,it will give tourism places to visit for shopping,eating,or education. Collectively if the City of Kittitas is successful with recruitment and building their downtown offerings,this will definitely increase the number of people traveling for business or pleasure and staying overnight in paid accommodations.With that it will also increase the overflow into Ellensburg accommodations as well. 2500 character lirrit Response 2.1:In 2017,consultants from Arnett Muldrow conducted a market analysis andEvidence*downtown master plan that determined visitors in downtown Cle Elum was an estimate of 215 visitors per week.By using that figure we can see what lies ahead if we are able to conduct the strategies with a full assessment and master plan. The market assessment will help with other redevelopment projects that will bring both retail and tourism trade activities to the City of Kittitas;which would bring the opportunity to promote for those day trip visits or even work towards more overnight stays. 2500 character lirrit Response 2.2:2.To a place fifty rriles or rrore away fromtheir place of residence or business for the day or staying overnight; Projection Continued efforts:once the Masterplan is completed and the focus is on implementation it will give us opportunity to do surveys,cash register sales,and tax receipts to verify the information that will be anticipated through the efforts of the masterplan.We will be able to sift through the information and determine traveling distance and even from another country or states outside of their place of residence or business. Even if the current overnights produced in 2019,366 and based on other community surveys that show70%of travelers are from 50 miles or further,that would give a projection of 256 people would be traveling to the area. Based on the 2017 Dean Runyan report for Kittitas County,per person per day expenditure is $27.(256x27=$6,912 in potential spending) 2500 character lid Response 2.2:According to other reports provided for other communities;three-quarters of ourEvidence*visitors in the county will take a trip that may not be intended for the purpose of overnight stays but mostly day trips.So by preparing the City of Kittitas to infill with restaurants,shops,and activities we will have added interest to pull day trip spending or even and ultimately overnight stays. 2500 character lirrit Response 2.3:3.or frornanother country or state outside of their place of residence or business Projection We predict there will be out of country or state travelers.We will put in place a mechanism to track such travelers,however,we are not able to put a number to that projection. 2500 character lirrit Response 2.3:We will continue to do surveys,review google analytics,and review registration Evidence*forms to verify attendance information at all events that occur in downtown Kittitas. 2500 character lirrit Application Questions:Part 2 3|Measuring Results What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: