008-Jazz in the Valley - Laserfiche WebLink

Home Browse Search

event/project funding request? Response 3:Wiattools wi!\you use to rreasureyour event's lupact on tourisrrP Rease be specific and provide exarges. Measuring Results --We track demographic information of ticket sales through the Chamber,on-line sales through ShowClix,mail-order sales and our unrestricted personal /business contributions.During the 2019 Festivai we asked ticket buyers to tell us their zip codes and their email addresses.When we combined all of the available ticket information:53%of tickets were in Kittitas County and 47%were out of the county (See Exhibit A1 ). --The respondents to the survey taken during the festival that reported addresses showed:43%were from Kittitas County and 57%were out of the county.(See Exhibit A2)Our on-line survey at the end of the festival showed similar results. --Facebook kept track of interactions with all the ads we purchased with them this year.See (Exhibit B) 2500 character linit Response 3 A:A.8 your projectievent year-round or is it seasonal or date-specific? Measuring Results C Year Round C Seasonal R Date Specific Your seJection here should be supported by the dates you provided above,in the Fioject or Event inforrmtion section. Response 3 B:B.Wiat strategies will you ersploy to assure you are attracting tourists fromat least 50 rTiles away? Measuring Results --Social media marketing,radio ads,brochure leafleting around Washington State, tourism ads,newspaper ads,and online advertising and discount ticket promotions. --By developing our on-line newsletter targeting past attendees,we hope to keep our patrons engaged in what this year's festival will be offering as well as connecting them with other events in our area.The attendee list is derived from our point of sales during the festival as well as what the Chamber sells,ShowClixsales and our mailing list that includes Email addresses. --We sent 851 donation letters,of which 536 (65%)were out of Kittitas County and of those (35%)were out of Washington State. --We will be contacting a number of lodging establishments to discuss the possibility of creating value packages for those who attend the festival.At least four have indicated potential interest in a partnership for 2020. --We will also talk to them about what is involved is setting aside a block of rooms. --One possibility is to provide lodging establishments with questionnaires prior to the festival weekend that would ask their patrons if they are staying in town to attend a local event and list the things that are happening in our area the weekend. --For the past 18 years,JIV has provided a survey for festival attendees to fill out that asked where they are from,how many nights they stayed and how they heard about the festival.This will also be included in our e×it survey.(Exhibit A2). 2500 character lirrit