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Response 2.2:1.We underwrite radio programs that promote Jazz throughout the year andEvidence*purchasing ads in the months prior to the festival,targeting our core audience and blanketing most of the state. 2.We hope to refine our on-line newsletter (which is focused on past attendees) 3.We produce 7000 brochures and 250 posters that are distributed throughout the State and mail information packets to Chambers of Commerces throughout in the State. 4.We distribute at least 75 of our posters to locations throughout the state,30 of which go to wineries in Washington (many participate in the Wine tastings provided by Gallery One and the Clymer Museum during the festival weekend). 5.We developed an on-line newsletter targeted to past attendees,to keep our patrons engaged in what this year's festival will be offering as well as other events in our area. 6.Through many of the on-line and social media ads we placed last year,we received valuable demographic information.Combirling this with the email addresses from past ticket sales,we hope to direct market to this audience and request feedback on their festival experiences.(Currently the list numbers 865 email addresses) 2500 character linit Response 2.3:3.or fromanother country or state outside of their place of residence or business. Projection --As our surveys have shown,past attendees to our festival have come from all over the country and some from other parts of the world.We have established a database of email contacts for these people.By developing an on-line newsletter targeting these past attendees,we hope to keep our patrons engaged in what this year's festival as well expose them other events happening in our area. --As mentioned above,we have a mailing list of over 1750 members,36%(634)of which have addresses outside of our county and which span across the United states and British Columbia.The out of county addresses are all from past attendees of the Festival who requested to be on the list. 2500 character firrit Response 2.3:-Combining tickets sold through ShowClix,plus those sold through the KC Evidence*Chamber of Commerce and at the Festival (...those that reported where they were visiting from)the average was 7%of sales were to persons from out of State. --17%of our current mailing list also resides out of WA State --In addition to a potential interactive component in our newsletter,we should be able to mine information about those who accessed the email and where those people reside.This should help us refine our focus. 2500 character lirrit Application Questions:Part 2 3|Measuring Results What tools will you use to measure your event's impact on tourism?Please be specific and provide examples.Include the following information: A.Is your projectlevent year-round or is it seasonal or date-specific?Go to definitions of terms. B.What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C.What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your