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006-KC Historical Society
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2020
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01. January
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2020-01-21 10:00 AM - Commissioners' Agenda
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006-KC Historical Society
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Last modified
1/16/2020 1:37:53 PM
Creation date
1/16/2020 1:37:03 PM
Metadata
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Meeting
Date
1/21/2020
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
d
Item
Request to Approve the 2020 Lodging Tax Grant Agreements for Special Events and Projects
Order
4
Placement
Consent Agenda
Row ID
59336
Type
Agreement
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Response 1:This project is designed to increase tourism,attendance,and historical awareness <br />Project/Event by continuing to apply new and exciting promotions through social media marketing <br />Description*and website development regarding Kittitas County history.These funds will be <br />used wisely to continue a successful marketing and advertising campaign that was <br />unveiled in 2018 geared toward tourism and the primary mission of our Museum <br />through its events and activities. <br />As a result of previous support through the Lodging Tax Grant,we have been able <br />to fulfill expectations,increase attendance,and continue community outreach <br />through advertising and in-house activities.We introduced marketing in the <br />Seattle-Tacoma and Portland,Oregon,areas in 2018,reaching new audiences for <br />our events and activities,in 2019,we increased our demographics and frequency <br />in advertising,which sawa direct result reflected in our attendance and in our <br />guest log.In 2020,we would like to expand the frequency and reach of our <br />campaign to reach new audiences in the Greater Puget Sound area,which would <br />bring day-trippers and overnight visitors into Kittitas County. <br />Some of the funds will be utilized to inform individuals about our exhibits,including <br />themes on women's history,historical anniversaries,geological events,and more. <br />Many of these exhibits should directly draw individuals interested in historical topics <br />like Mt.St.Helens,the Suffrage Movement,and more.The exhibit schedule and <br />general programming connect to the new programming,as these are activities that <br />the Museum always has happening.These events also tie to activities happening in <br />the area,other area museums,historic sites,events,which all add experience and <br />exploration of the community to a visit,and are rotated monthly. <br />Funds will also be used to advertise our walking tours,lecture series,and special <br />events,along with website updates for these events. <br />2500 character lirnt <br />List of Intended Use of Funds* <br />$10869.57 Online Advertising <br />$1,630.43 Genesis Management Fee <br />$2,500.00 Website Updates <br />2|Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1.Away from their place of residence or business and staying overnight in paid accommodations; <br />2.To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3.or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections.
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