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Response 2.1;1.Away fromtheir place of residence or business and staying overnight in paid accornmdations; <br />Projection By advertising in the Seattle/Tacoma,Portland,Oregon,and Eastern Washington <br />areas,we will draw travelers to and through Ellensburg and Kittitas County.We <br />know at present many of our guests are from outside of the Kittitas County area, <br />especially more than 50 miles away,as all major cities in the Pacific Coast region <br />are more than 50 miles away. <br />In a recent assessment of our register book,we found that between January 1 and <br />July 31 of 2019,66%of our visitors who signed it were from areas more than 50 <br />miles,totaling 556 visitors of an overall 841.Of these individuals,when inquired, <br />half had indicated they were staying overnight due to comments such as "heard <br />from the hotel"verbally or written.This is out of a current total of 4,248 people who <br />have visited the museum;with 3,230 attending for exhibit or general purpose. <br />Our Facebook page reflects primary visitation by individuals from 50+miles, <br />including Portland,Oregon and the major Washington cities of Seattle,Tacoma, <br />Spokane,Portland,Kennewick,Vancouver,Everett,Moses Lake,and Pod Orchard <br />all within the top 10 cities following our page. <br />We anticipate based on current numbers that visitation and overnight stays will <br />increase due to advertising in 2020.We have already had several individuals from <br />out of the area stay overnight as part of an evening lecture,or they came with the <br />Museum intended as their destination for research purposes and stayed overnight <br />as a result.We expect that as our activities increase,visitation and overnight stays <br />will increase as well. <br />We plan to roll out special deals with local hotels for upcoming events which then <br />gives an option for visitors to stay overnight.Visitors have indicated to us that <br />multiple venues on certain weekends justify them staying overnight.Many of these <br />events will add to existing events or create an opportunity to extend their stay in the <br />EIIensburg and Kittitas County area. <br />In similar activities polled throughout Washington,most guests stayed overnight, <br />attended other activities in and around their cities including food,shopping,and <br />other museums and historical sites. <br />Through this data,we can project that with targeted advertising to the Seattle- <br />Tacoma market and the areas of Portland,Oregon and Eastern Washington,we <br />can see an increase in overnight stays and longer visits to our community. <br />2500 character lirrit