LT-2019-009 Junktiken - Laserfiche WebLink

Home Browse Search

event/project funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Response 3 C: Measuring Results* IMlat tools will you use to 1TBasure your event's itrpact on tourism? Rease be specific and provide exarl1]1es . Various surveys are conducted to help measure the impact of tourism. Each show has conducted surveys capturing information such as: where shoppers come from, is this their first time to Ellensburg, did they stay the night and what are they doing while in town. Block rooms have been set up Vllith a local hotel alloVlling us to track the number of night stays specific to that hotel. Vendors are surveyed on how many stay the night, what type of lodging and how many nights are stayed. Partnering Vllith the Chamber of Commerce to send an electronic survey to all the followers of the tourism campaigns; tracking if they came to the event, did they stay the night, if so where and what did they do while in the area. Social media surveys are conducted collecting data on where people travel from, did they stay the night and what did they do while in town. 2500 character linit A Is your project/event year-round or is it seasonal or date-specific? r Year Round r Seasonal r-Date Specific Your selection here should be suppcrted by the dates you provided above, in the R-oject or Event lnforrmtion section. B. V'vhat strategies will you erl1]1oy to assure you are attracting tourists from at least 50 niles away? Ellensburg's centralized location in Washington encourages visitors to travel from all corners of the state. Target marketing Vllill assure I am attracting tourists from at least 50 miles away. Marketing advertising money Vllill be used in the Seattle/Portland market as well as Canada and Central Washington area including Wenatchee, Moses Lake and Tri-Cities to name a few. Not only do shoppers come from all over, but vendors do as well, Vllith places like Sandpoint ID., Hermiston, OR., Waterville, Moses Lake, Puyallup, Edmonds, Spokane and more. These vendors all have their own folloVlling of fans which Vllill travel to catch them at their next show. 2500 character linit C IMlat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destination with your event/project funding request? Marketing is the key strategy to promoting the entire County. Junk-tiquen's website and social media Vllill like and share the tourism campaigns of Ellensburg, CleElum and the County. There are links to accommodation locations, dining and events county-Vllide on the Junk-tiquen website. I Vllill cross promote by partnering Vllith fellow events. 2500 character linit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* Although I am an individual putting on an event I have many partners that I plan to 'MJrk Vllith throughout the year, such as: Kittitas County Chamber of Commerce -member related promotions such as weekly bulletin, business after hours, net'M:lrking activities, etc. Huffman Farms -display area during her event throughout October in return I provide space for her during my event. Promotion of her event on social media. Thorp Fruit & Antique Mall -fliers and cross promotions Relics -fliers and cross promotions Functional Junk Salvage -fliers and cross promotions Vintage Trailer Rally -fliers and cross promotions Cross promotions are visible on my website, reflecting added value spent in the communities throughout the entire Kittitas County. Example: accommodations listing, dining options, links to downtown associations, etc. 2500 character linit A l