LT-2019-009 Junktiken - Laserfiche WebLink

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Response 2.1 : Projection* Response 2.1 : Evidence* Response 2.2 : Projection* Response 2.2: Evidence* Response 2.3: Projection* Response 2.3: Evidence* 1. Away from their place of residence or business and staying overnight in paid accommdations: I estimate that more than 45% of my attendees Vvill be tourists coming from more than 50 miles away and that 10% of them Vvill stay in overnight paid accommodations. Having the funds to advertise my show has helped draw those that are 50 miles or further from Ellensburg. If I receive funding this year, I anticipate a 3-5% increase to my attendees that live the 50 miles or further. Based on the options of my market I have connected Vvith many online groups and like events that I Vvill be using the funds to further those relations and other advertising focused in those areas. 2500 character linit Based on my survey from my most recent show, 247 attendees responded; 56% were from 50 miles or more and 10% of those stayed in paid accommodations. My attendees range from age 20 and under to 60 plus Vvith the majority being female . A lot of them heard of the show through Facebook and advertising in their areas through other media such as: television, newspaper and magazine ads. 2500 character linit 2.To a place fifty mies or ITDre away from their place of residence or business for the day or staying overnight; 56% of attendees were from 50 miles or more but of these, 33% came for the day or stayed in other accommodations. Again, based on the survey results, most heard about the show by the advertising which I was able to do through this application process and funding. Moving to 2019, I Vvill be using digital media and partnerships to increase the number of these attendees hopefully made possible by the grant funding source. I Vvill provide zip code findings through a creative giveaway at the entry of my show to gather the increase of attendees and where they are residing from. This in turn Vvill help Vvith determining the place in which I drew shoppers from. I Vvill also use specific URL's in my advertising so I can track location. 2500 character linit Please see evidence in 2:1 as the information is the same. 2500 character linit 3. or from another country or state outside of their place of residence or business. It has been helpful reviev.ing the results of my survey. I have learned that less than 1 % of those surveyed are coming from out of State or Country. Although I haven't been able to attract more than 1 %, I am continuing to grow my event by the funding received. I am hoping that Vvith my digital presence and the new partnership that I can increase this particular attendee. I Vvill dedicate a percentage of my advertising to draw more from out of State or Country in order to show the increase of this tourist. 2500 character linit At this time, I have no evidence of this particular area as my survey shows a result of less than 1 % of my attendees that provided such information. I Vvill adjust my marketing areas trying to improve this percentage for 2019. 2500 character linit Application Questions: Part 2 --------------- 31 Measuring Results What tools Vvill you use to measure your event's impact on tourism? Please be specific and provide examples. Include the follov.ing information: A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies Vvill you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies Vvill you use to assist in marketing all of Kittitas County as a tourist destination Vvith your