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Assessment: <br />EXHIBIT B <br />METRICS FOR EVALUATION <br />Performance will be assessed by the Ellensburg Lodging Tax Advisory Committee <br />based upon information provided by the Chamber which ,ivill include: <br />1. The Star Report of hotel/motel occupancy <br />2. Organic Search <br />3. Form Fills <br />4. Engagement Rates <br />5. In addition to the goal for Lodging Tax receipts to increase by five percent <br />(5%) annually overall Ellensburg Lodging Tax revenue will be compared with <br />previous year receipts. <br />6. Sales tax summary for tourism based business categories (to be supplied <br />monthly by the City). <br />Professional Services Agreement for Tourism Marketing/Advertising -Page 13 of 14