Res-2019-159 CoC - Laserfiche WebLink

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EXHIBIT A SCOPE OF WORK The Chamber agrees to provide the following seNlces and engage in the following activities in .support of the City of Ellensburg tourism development effort: 1. Hire Tourism Director a. To serve as a direct report to the Lodging Tax Advisory Committee, attending monthly meetings to provide updates and reports on marketing activities and where promotions are being done. b. Prepare an 8/lnual marketing plan to present to the L TAC at the beginning of each year. c. Serve as liason to members of the tourism industry and event organizations. d. Prepare the City's applications to the Lodging Tax Advisory Committee for funding. e. Submit a monthly accounting of expenses incurred. f. Obtain, analyze and apply dat,9 related to tourism-related activities in such a manner as to aid the review of the effectiveness of City of El/ensburr, tourism development efforts. g. Submit quarterly reports to the City about. services completed and the state and effectiveness of tourism promotion efforts. As requested, but at least twice during the year, present such reports in person to the City Council. 2. Website Maintenance and Social Media a. Maintain, including periodic updates as needed, a public web site that promotes City of Ellensburg tourism and provides information for visitors b. Manage, maintain and update on a regular basis, social media used for tourism purposes. c. Track web site traffic statistics including, but not limited to, page views, unique visitors, search terms, entry and exit pages. 3. Collateral Materials a. Develop promotional materials i. Brochures ii. Maps iii. Press Kits iv. Video Clips v. Photo Ubrary b. Distribute Ellensburg tourism information and literature in Ellensburg and in other markets c. Maintain stock and periodically review the effectiveness of El/ensburr, racks and rack locations. Professional Services Ag~eement for Tourism Marketing/Advertising -Page 11 of 14