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Assessment: <br />EXHIBIT B <br />METRICS FOR EVALUATION <br />Performance will be assessed by the Ellensburg Lodging Tax Advisory Committee <br />based upon information provided by the Chamber which will include: <br />1. Track brochure counts from additional locations throughout Ellensburg <br />2. Organic Search <br />3. Form Fills/Leads Request/Information Requests <br />4. Engagement Rates/Log book entries in each of the locations <br />5. Track sales of ticketed events, recreation permits, and maps to be compared <br />with previous years. <br />6. Track BOO# calls into the Visitor lnfonnation Center providing date, location <br />called from to be compared with previous years. <br />Professional Services Agreement for VIC Operations -Page 12 of 13