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Digital/Social Media <br />Site(s): 89,000 people 196,450 people <br />Tourism promotion uses dttferent approaches to digital/sociaJ media by participating in Facebook. <br />Twitter. Instngram, Pintgest, and boll! Google AdWords and Network. This te-0hnology has been very <br />successful for p.eneral promotions and fol' specific event advcrtiaing. We are able to track engagement <br />and website hits from all ofthese web locations. Additionally we have 31 partners that have been kind <br />enouv.h to link our lJRL in their websites and brocl1ures <br />W, ebsite 254,417 262,049 <br />Page Views: 45,955 page likes 47,333 page llkes <br />Soc ial Media-Facebook 14354 followers 14784 followers <br />s <br />Social Media-Instagram <br />Social Media -Twitter 115,994 tweets . 119,473 tweets <br />ocial Media -Google Adwords 358,851 ad clicks 369,616 ad clic~ <br />DECLARATION <br />I understand the Washington State limitations placed on use of Hotel/Motel Tax funds, <br />and certify that the requested funds will be used only for purposes described in this <br />application and established by state law and county policy. T have the authority of the <br />organization/entity represented in this application to submit this request for funding on <br />its behalf. I understand the use of funds is subject to audit by the Stare of WashingtOn. <br />I declare that the foregoing is true and correct to the best of my knowledge. <br />Amy McGuffi n . _____ CEO ____ _ <br />Print Name Title <br />~-. J <br />Signature Date