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TABLEB <br />. "pc;> -_p~rfo~nce_ Meae~re~ .Ta~~ -2019-2021 Biennium Grant Scope of Work ~ ----~ -County: Kittitas <br />-~ - <br />ADO Name~ Kittitas County Chamber of Commerce - <br />-·FY20-Fiscal Year 20 runs --(07/01/2019-06/30/2020) <br />~~1-f.!~!.Y~r _ _?1 ~-~~-~<0119112<>2Q-:_06f~!.29~_1) <br />1. RECRUITMENT& MARKETING ACTIVITIES <br />Recruitment & M rketlng -Bueiness attraction (recruitment and marketing) Is a means of contributing to the econom10 <br />vitality of the community to enhance and diversify the local tax base, to Increase the number of Jobs available to resldents in <br />the community, and to improve the local quality of llfe For communities to mamfaln and boost their ec:onom1c vttalttY, they <br />n,ust persuade businesses or investors to looate, expand or remain in the area rather than ln a competing local.Ion . <br />Economic development marketing and attraction 1s not Just selling business sites or attracting businesses, It is a means of <br />promoting the community as a viable location for economic actlVity. Market ng techniques to reach targeted audlence and <br />attract poten~al Investors could include adverus1ng (e .g., electrontc media, mallmgs. catalogs, magazme or news Inserts or <br />supplements, directories, blllboards, broadcasts (rad 10, ·television commercials, onllne advert sing)), publtcity (e g., press k ts, <br />publlc offiolal speeches, news releases, publlc relations), promotional matenals (e .g., trade exhibits, economic development <br />newsletters, slide and video presentations, brochures, fact books. webattea); direct mall (e.g., lettef8, e-mail. postcards, <br />brochures), personal selling (e .g., trade fairs, trade shows, business envoys, evente), email (e .g , electronic newsletters, <br />event lnv1tatlons announcements, llnkf> to your website for prospects); social media (e.g .. Facebook Unkedln) <br />Performance Measure Performance <br />Targets Meaeure Targeta <br />FY20 FY21 <br />=--jf.L. <br />• Number of busrieases contacts initiated, site selector contacts 10 I 15 ~ lnlbated and trade shows attended -Provide a target for FY20 I <br />I and FY21. <br />11 <br />7 Definition: The contacts should be unique or flrst-bme contacts ..-r during the grant year. Follow--up or repeat contacts throughout the <br />year should not be included in the count Web site h ts should not be <br />included in the count. <br />Performance Meuura. - <br />TIIIPt& <br />•Fiscal Vear = FY Revised (05/28/19)